ZERC Co., Ltd. (CEO Heon Lee) announced that it will participate in CES 2024, which will be held in Las Vegas, USA from Tuesday, January 9 to January 12 (Friday, local time) next year.
ZERC (hereinafter referred to as ZERC) is a company that provides cooling solutions using radiative cooling technology. The company was founded by Professor Heon Lee of Korea University’s Department of Materials Science and Engineering, and was founded on the know-how and technology accumulated through many years of research on radiative cooling technology. ZERC expects radiative cooling technology to be promising in the future cooling market as it can meet the increasing demand for cooling due to global warming and industrial development.
At CES 2024, a coating liquid with a radiative cooling function will be introduced. Radiative cooling is a technology that reflects sunlight well to minimize heating and radiates the energy it has in the form of infrared rays, allowing cooling to a temperature lower than the surrounding temperature. This process is characterized by the fact that it can be operated in an environmentally friendly manner without consuming any energy or emitting pollutants. The company explained that the product in the form of a coating liquid can be easily applied to any surface, so it can provide a cooling function simply by applying it to the area where cooling is needed. It has the advantage of being able to implement a non-powered cooling function simply by applying a coating liquid to the surface.
A ZERC official said, “Our radiative cooling functional coating solution can be used anywhere cooling is required. Since it can be used in all industries related to cooling, such as refrigerated warehouses and cold chains, related companies are considered as targets. “We also expect that there will be an opportunity to exchange opinions on mass production through collaboration with paint companies so that we can commercialize and commercialize our radiant cooling functional coating solution.”
He continued, “Currently, the technology called radiative cooling is not widely known, so we would like to promote the advantages of a new cooling technology and ZERC, which provides cooling solutions using this technology, through this CES.” He added, “ZERC’s radiative cooling functional coating solution will be commercialized within this year. The goal is to complete the product, and plans are being made to start sales next year. In addition, through many years of research on radiation cooling technology, we plan to develop formats with radiation cooling functionality in various forms such as coating liquids as well as films and fibers, and proceed with product development to provide cooling solutions tailored to the intended use.” informed.
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to the CES 2024 news special page