Romantic Co., Ltd. (CEO Soo-hyun Lee) announced that it will participate in CES 2024, which will be held in Las Vegas, USA from Tuesday, January 9 to January 12, 2020 (local time) next year.
Romansive is a sleep tech company that develops sleep drinks specifically designed for people who have difficulty falling asleep due to stress and anxiety. Romantive, which emphasizes that it develops products based on scientific research and innovative approaches, is collaborating with the Seoul National University research team as part of this. Officials explain that this collaboration is Romantic’s effort to provide new solutions to those who want to improve their sleep quality to pursue better health and well-being.
‘COZA SLEEP’, Romantic’s flagship product exhibited at this exhibition, is a sleep drink that promotes effective sleep using natural ingredients without containing melatonin. Instead of melatonin, this drink contains L-tryptophan, vitamin B6, and vitamin B12 to support your body’s natural production of melatonin. In particular, COZA SLEEP applies fermentation and postbiotic technology, and patented fermented jujube seed extract developed through joint research with Seoul National University is used as the main ingredient. Additionally, this product contains sleep-promoting ingredients such as jujube seeds, hops, theanine, and tryptophan, which stimulate the body to produce melatonin in a natural way to support healthy sleep.
COZA SLEEP has been registered as a health supplement (FDA) in the U.S. market and is also available on Amazon. This product holds FSSC22000, ISO 14001, ISO 22000, and HACCP certification, and its strength lies in the fact that it meets high standards in terms of quality and safety.
Romantic has released ‘COZA SLEEP’ through the crowdfunding platform Wadiz. It raised more than 100 million won through crowdfunding and achieved a whopping 20,151% of its goal, which was known as the No. 1 achievement in the food sector at the time. In addition, it is also available as a hotel amenity, providing customers with more convenient and diverse accessibility. COZA SLEEP has achieved success, with a total of 400,000 bottles sold so far and annual sales of over 1 billion (USD 770,000).
“Romanceive is focused on continued innovation and market expansion in the sleep industry. The company is planning to launch a new sleep jelly product to help with circadian rhythm sleep disorders, and the product is specifically targeting shift workers. “These workers include nurses, firefighters, developers, etc., all occupations for which sleep quality is very important.”
“In addition, we plan to expand the B2B area. “Through this, we expect to strengthen collaboration and partnerships with other companies and create opportunities to reach a broader customer base,” he said. “Romanceive is also focusing on expanding major offline distribution channels. We are planning to open stores in famous drug store chains in the United States. “Through this, we will provide an opportunity for Romantic’s products to reach more consumers,” he said of his future business plan.
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi