– Participating after 5 years… Introducing PBV under the theme of ‘Mobility for everyone presented by Kia’s preparedness’
– The future PBV vision pursued by Kia… Redefined as ‘Platform Beyond Vehicle’
– Booth set up at the Las Vegas Convention Center… Exhibition of 5 types of PBV concept lineup
– Kia’s PBV business vision and strategy revealed in detail at ‘media event’ on January 8th
Kia will present sustainable PBV mobility under the theme of ‘Mobility for Everyone (All Set for Every Inspiration) presented by Kia at the 2024 Consumer Electronics Show (CES 2024)’, which will open in January next year. Presenting the future vision of the solution.
This is Kia’s first participation in CES in five years since 2019. As this is an event to participate under a new brand after the ‘BrandRelaunch’, which will change the company’s logo in 2021, we plan to intensively promote Kia’s PBV vision and business strategy.
Kia is responding to increasingly diverse markets and customer needs, and is establishing a dedicated business system by selecting PBV as one of its core businesses to grow into a software-based future mobility company.
Kia redefined PBV, a total mobility solution, as ‘Platform Beyond Vehicle’ at CES 2024. The key is to propose a new business and lifestyle that goes beyond vehicles by providing the experiential value of PBV.
Kia plans to introduce the step-by-step roadmap and business strategy of PBV, which will be the core of its future business, at CES 2024. To this end, we plan to set up a Kia CES 2024 booth at the Las Vegas Convention Center during the exhibition period from January 9 to 12 next year and unveil a variety of PBV lineups for the first time.
In detail, a PBV lineup of 5 vehicles from 3 types of PBVs, including 3 medium-sized PBV concept cars, ▲1 large PBV concept car, and ▲1 small PBV concept car, is scheduled to be introduced for the first time at CES 2024.
In addition, ‘Easy Swap’, a technology that changes life modules depending on the purpose, such as changing a vehicle used as a taxi into a delivery-only mobility, and ‘Dynamic Hybrid’, which enables low-volume production of various types by assembling car bodies of various sizes according to customer needs. Technology exhibitions such as ‘Dynamic Hybrid’ and Kia’s diverse EV lineup are also planned to be showcased through the outdoor exhibition booth.
Detailed information about Kia’s sustainable PBV mobility strategy will be revealed at the ‘Kia CES Media Day Event’ held at the Mandalay Bay Convention Center in Las Vegas on January 8th next year at 3pm (local time).
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition that provides a glimpse into the flow of innovative technologies around the world and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.