Provided by Naver
Naver Webtoon announced that after the release of the Netflix series, the weekly views of the original webtoon ‘Now Our School’ (Joo Dong-geun ) increased approximately 80 times and the weekly transaction amount increased 59 times . This is the result of a comparative analysis of the average number of weekly views of Korean webtoons for about two weeks after the release of the Netflix series and past figures .
At the same time, interest in original webtoons is growing overseas . On Naver Webtoon’s English service platform (WEBTOON), where the series began in 2021, the number of weekly views of the original webtoon increased 21 times . Currently, the webtoon ‘Our School Now ‘ (Joo Dong-geun ) can be viewed in a total of 10 languages, including English , Japanese , and French, through the Naver Webtoon Global Service . After the overseas serialization , enthusiastic responses are coming from webtoon readers, such as “The Netflix series made me want to watch the original again ,” “Both Netflix and the webtoon are amazing,” and “I’ve never seen a webtoon this creepy and creepy . ”
The webtoon ‘Our School Now’ (Joo Dong-geun ) tells the story of students struggling for survival as a zombie virus spreads in an ordinary school . This work was discovered through Challenge Comics, an amateur creative space on Naver Webtoon , and was officially serialized from 2009 to 2011 through Best Challenge . At the time , it boasted great popularity and topicality, not only ranking first in demand webtoons but also ranking first in real-time search terms every time an episode was released .
Meanwhile , the Netflix series >, released on January 28, recorded 124.79 million viewing hours over three days , ranking first in the Netflix Global TOP 10 (non-English ) category . It was praised as the birth of a K-drama that succeeded >, > and emerged as a leading figure in the new Korean wave .
In addition, there are Netflix movies scheduled to be released on February 11th , as well as Naver Webtoons such as ‘Annara Sumanara ’ (Ha Il-kwon ), ‘Hounding Dogs ’ (Jeong Chan ), and ‘Mask Girl ’ (Written /Illustrated by Maemi /Hee-se ). As IP-based video content is expected to be released one after another, interest in original webtoons is expected to continue .
An official from Naver Webtoon said, “Content that visualizes Naver Webtoon’s intellectual property (IP) is gaining popularity around the world, continuously proving the competitiveness and excellence of webtoon as a source IP,” adding, “Interest in our works is growing in the global market. ” “As it is pouring in, we will accelerate our efforts to target the global content market,” he said .
Source: Pangyo Techno Valley Official Newsroom
→ Go to ‘Asia Innovation Hub Pangyo Techno Valley 2022’ news