Himnanda Co., Ltd., a domestic bio-food tech company, announced on the 25th that it will declare the ‘2022 Himnanda Paradigm Shift’ in which the headquarters will directly reinvest in franchise owners.
Himnanda is currently a company located in the Pangyo Startup Zone established by the Ministry of SMEs and Startups and operated by the Startup Promotion Agency and the Gyeonggi Creative Economy Innovation Center. It is a premium burger brand that takes care of health by developing raw lactic acid bacteria aging technology and applying it to hamburger patties and buns. We launched and operate ‘Himnanda Burger’.
Himnanda plans to use the ‘2022 Himnanda Paradigm Shift’ as an opportunity to reinvest intensively in supporting franchise owners who will play the role of ‘healthy burger evangelist’ so that more people can enjoy healthy food, based on the initial investment from investment companies. .
In fact, Himnanda succeeded in attracting a cumulative Pre-Series A investment of 2.4 billion won from Alumni Partners, Woori Bank, and American venture capital (VC) Strong Ventures last year.
CEO Yosep Heo said, “With Himnanda’s unique food tech technology, we have been able to receive a lot of investment until recently, and we plan to attract Series A round investment this year.” Through this, in order to foster ‘healthy burger evangelists’ nationwide, the business structure will be converted to one in which headquarters’ profits, such as franchise fees, training fees, supervision fees, and marketing fees, etc., when opening a franchise store, are returned to the franchise owner.
He also said, “This year, Himnanda plans to temporarily give up its headquarters profit structure to store owners and aggressively pursue a win-win strategy in a way that will help them make as much money and be happy as possible.” He added, “All Himnanda Burger store owners are colleagues and partners.” “We will come together and create a healthy world with healthy burgers,” he said.
Source: Pangyo Techno Valley Official Newsroom
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