Samyang Corporation, a food and chemical subsidiary of Samyang Group, released Q.One Easy Easy’s new CF video ‘Signboard Morning’ on TV, YouTube, and Instagram.
The CF released this time did not directly expose the advertising product at the beginning, but was produced in a structure that allows the advertising intention and product to be revealed as the video progresses.
In the CF, signs for hangover restaurants that are well-known to the public, such as haejangguk and sundae soup, as well as hangover restaurants favored by the MZ generation, such as hamburgers and pizza, appear. The signboard in the video was filmed from an actual restaurant signboard and then reconstructed by changing the signboard’s content into a message about relieving hangovers that the MZ generation could relate to.
At the end of the video, actress Hyeri, the official model for Easy Easy, appears and shouts, “For a refreshing drinking party again.” This message takes advantage of the similarity between the product name ‘Sangkwaehwan’ and the pronunciation of the word ‘refreshing’ to express support for the MZ generation who have been shrinking due to the prolonged COVID-19 pandemic.
For this CF, Samyang Group’s MZ generation employees participated directly in the production of the advertisement draft in order to elicit sympathy from the MZ generation, the main consumer base of Easy Tomorrow.
Samyang Corporation said, “We identified the opinions of MZ generation employees within the company and the advertising style preferred by the MZ generation at the ‘Sangkwaehwan College Student Advertising Contest’ last May and reflected it in this advertising concept. We will continue to create various videos that can communicate with the MZ generation in the future.” “We will present content,” he said.
Meanwhile, Easy Easy Pickle is a hangover relief product made by mixing raw materials such as yeast extract and mixed plant concentrate (Hovenia fruit, chrysanthemum, hawthorn fruit, and arrowroot flower) into pill form. Each serving is individually packaged at 3 grams, making it easy to carry and consume. Based on the popularity of pill-shaped products, ‘Sangkwaehwan Stick Type’ was also released in the form of a slim stick that can be easily squeezed out without water. There are two types of Easy Return stick types: ‘Sang Kwae Return Stick Mango Flavor’, which contains mango juice, and ‘Stop Easy Return Stick Type Red’, which contains 10% pear concentrate and apple concentrated juice.
Source: Pangyo Techno Valley Official Newsroom
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