Kakao Entertainment collaborated with Dunamu to create the Kakao Page work ‘The Wicked Marionette’ as a virtual space on the metaverse platform 2ndblock. Kakao Entertainment’s story intellectual property rights (IP) are expected to expand into a new dimension called ‘Metaverse’ and provide new experiences to users.
‘The Villain is a Marionette (originally written by Han I-rim, written by Jeong-in, illustrated by Manggeul-i, Yeondam It is a romantic fantasy work depicting a narrative. In particular, the webtoon ‘Devil’, which was produced based on the solid story of the original, received word of mouth for its beautiful drawings that filled with fantasy sensibilities. It is a unique pleasure to see not only the beautiful drawings of the characters, but also the costumes, the garden in the imperial space, and the interior.
To date, it has recorded 60 million views and 1 million views on Kakao Page, emerging as a representative romantic fantasy work. Last February, group Astro member Cha Eun-woo sang the ‘Devil’ OST ‘Focus on me’, further fueling the work’s popularity.
The ‘Villainous Marionette Metaverse Block’ attracts attention as a metaverse space that appears to be modeled after Cayena’s princess palace. You can experience a total of four blocks: the Princess Palace, the Princess Palace Garden, the Black Garden, and the Maze Palace. Users can meet Cayena and other ‘evil’ protagonist NPCs (Non-Player Characters) in the metaverse block, and through the images of the works displayed throughout, Kakao Page webtoon scenes and web novel episodes related to the location (block) You can enjoy. It is explained that the process of using an avatar to move around the ‘Devil’ palace and appreciate the works provides a realistic experience as if you were possessed by a character from ‘Devil’.
‘Devil Metaverse’ adds something special with its video chat function between users. Dunamu’s 2ndblock is Korea’s first metaverse platform that combines video chatting functions. It expands the form and scope of communication by lowering the boundaries between online and offline, and adopts an intuitive 2D-based UI (User Interface) for high usability. In Second Block, 60,000 people, the largest number of any existing metaverse platform, can access simultaneously, so anyone who wants to enjoy the ‘Devil Metaverse’ can participate freely, regardless of time and space.
Hwang Jae-heon, head of the IP Business Division at Kakao Entertainment, said, “Enjoying webtoons and web novels through Metaverse will be a refreshing experience that is much different from the fun of watching works such as movies, dramas, and games. “You will enjoy the content as if you were directly participating in the work,” he said. “Kakao Entertainment plans to continue to create new attempts to provide users with the fun of enjoying content in a variety of ways and to maximize the life cycle of the work for creators.” .”
Kim Chang-ha, head of the Dunamu Metaverse Business Department, said, “We recreated key scenes from ‘The Villain is a Marionette’ in the Metaverse space and organized a variety of content-based events so that creators and fans could interact with each other and create special memories.” “Second Block plans to continue to develop into a community place where interests and tastes are shared through continued technological innovation and collaboration in various fields,” he said.
Meanwhile, Kakao Entertainment is further raising fans’ expectations by preparing a meeting with the original author, Han I-rim, at 9 pm on the 22nd to commemorate the birth of ‘Evil Metaverse’. A real-time conversation with the author will be held within the Demon Ritual metaverse, and we hope to provide an exciting time with a variety of conversations, including the behind-the-scenes details of Demon Ri’s birth and plans for the next work. In addition, we plan to open the Devil’s Metaverse event starting on the 15th and provide various events and rewards such as the ‘Devil’s Three-line Poetry Wall Event’ and ‘Maze Game’ so that users can double the fun of being active within the block.
The Demon Ritual Metaverse can be accessed through the Demon Li Metaverse event page announcement on the Second Block website or Kakao Page.
Source: Pangyo Techno Valley Official Newsroom
→ Go to ‘Asian Innovation Hub Pangyo Techno Valley 2022’ news