Kakao Entertainment announced on the 14th that it will serialize the chat novel ‘1 for 9’, which contains the worldview of Brand New Music’s next-generation boy group ‘YOUNITE’, on Kakao Page. YOUNITE’s worldview, which has been shrouded in mystery, is revealed for the first time in the form of a chat novel.
‘Chat Novel’ is a short-form content customized for the MZ generation that has been newly introduced on Kakao Page since its reorganization last September. It is characterized by the liveliness of participating in a group chat room with the characters in the work, and the fast-paced story unfolding just by chatting.
Here, the background, music, and narration effects that change three-dimensionally according to each conversation combine to add a dense sense of immersion. Kakao Entertainment is quickly attracting readers by presenting a wide range of genres, including thrillers and everyday romances, including ‘People Who Became the Devil’ and ‘Bona’s Virtue Diary’, with original chat novel content.
YOUNITE is the first multi-member boy group presented by Brand New Music and consists of 9 members: Eunho, Steve, Hyunseung, Eunsang, Hyungseok, Uno, DEY, Kyungmoon, and Sion. They debuted in April of this year and made a mark by showing off their colorful charms through the title song ‘1 of 9’ from their 1st album ‘YOUNI-BIRTH (Universe)’. Since then, they have been growing rapidly, making a super-fast comeback with ‘YOUNI-Q (Unique)’ in July, just three months after their debut, and achieving their highest initial sales of 43,087 copies according to the album statistics site Hanteo Chart.
‘1 for 9’, a collaboration between Kakao Entertainment and Brand New Music, is attracting attention as a new way to introduce the idol worldview in the form of a chat novel. Although it is short-form content, it is said to have excellently captured the vast imagination of the YOUNITE worldview through a tightly structured story, visuals, and directing method. Recently, ‘fandom platforms’ where idols and fans can communicate directly through messengers have become a huge trend, and the unique format of chat novels is expected to provide fans with a special experience as if they are talking directly with YOUNITE members.
The chat novel ‘1 for 9’ depicts the solidarity and action of YOUNITE members to restore peace in the solar system against the background of the star ‘A-Go’. As the universe faces an unprecedented cataclysm, ‘Aego’ organizes and dispatches ‘YOUNITE’, made up of 9 talented people, to rescue planets in crisis. While the members’ splendid visuals, created with mysterious and dreamy backgrounds, music, and illustrations that fit the cosmic worldview, are attracting attention, the ‘mixed tone’ charm of the members, who come from different planets and have wildly different superpowers, will be splendidly displayed in the work. Is expected.
Kakao Entertainment also prepared various events to commemorate the series of chat novel ‘1 for 9’. Up to 1,000 cash will be given to 1,000 people who view 3 or more episodes of the work, and readers who share the work on Twitter will be entered into a drawing for a CD with an autograph of YOUNITE. In addition, we plan to release an illustration PV to commemorate the ‘1 for 9’ serialization on Kakao Page and YOUNITE SNS.
Hwang Seon-jae, business development director at Kakao Entertainment, said, “Chat novels are unique content that differs in form and method from existing webtoons and web novels, and are attracting attention in the industry not only as original content but also as a new expansion of IP.” “Kakao Entertainment plans to make efforts to make readers have more fun with chat novels through various genres and a rich line-up of works, as well as unique attempts such as the production of this YOUNITE collaboration work,” he said.
An official from Brand New Music said, “The collaboration between Chat Novel, a new service with a different charm from existing webtoons and web novels, and YOUNITE, which always strives to present new music and new aspects, is a result that exceeds expectations and will be enjoyed by fans as well as fans. “And we expect it to capture the eyes and ears of Kakao Page users.”
Source: Pangyo Techno Valley Official Newsroom
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