In celebration of Christmas, Bit Corporation applied the ‘Rudolph Update’ to various human touch facial expressions at its unmanned robot cafe ‘b;eat’.
Robot Cafe Beat is gaining positive response from consumers by stimulating the ‘human touch’ sensibility by displaying the unique cute and lively expressions on the display corresponding to the face of the robot barista. For this Christmas season, Beat has updated the ‘Rudolph version’ by adding a red nose to 17 representative facial expressions, including ▲wink ▲smile ▲hard work mode ▲tears ▲heart shooting ▲sparkling eyes ▲playful eyes ▲look.
For example, when multiple orders come in at once, the robot barista goes into ‘hard work mode’ and lights up the robot barista’s eyes and focuses on work at a fast pace. If a customer does not pick up the coffee they ordered, he sheds sad tears and cleans up the cold coffee by himself. do. Beat users are responding by saying that the addition of Rudolph’s nose to the facial expressions of the robot barista, which they usually find cute, adds to the Christmas atmosphere, making the user experience even more special.
In addition, Robot Cafe Beat applied a Christmas-style design, such as a snowman image, to the pickup tablet installed in the booth for entering the pickup number after ordering, and the mobile ordering app also has a ‘Merry Christmas’ message, a Christmas tree design, and a snowflake image. An overall Christmas decoration was implemented by applying order buttons to the home screen.
In addition, Christmas cake discount sales and coupon events are also held. Premium cakes such as ▲Vecchia Enuvo Pavé Chocolate Whipped Cream Cake, ▲Vecchia Enuvo Rare Fromage Cake, and ▲Tavaron Tiramisu set are sold at a discounted price through the Beat online shop. Coffee coupons are provided to purchasers, and additional coupons and additional coupons are available for multiple purchasers. We hold events such as providing discounts.
Yang Seung-hyun, head of sales and marketing at Bit Corporation, said, “We carried out Christmas decorations to not only provide unrivaled convenience to both consumers and cafe operators through 24-hour unmanned automation, but also to provide a special experience.” He added, “We will continue to adapt to seasons and trends in the future.” “We will become Beat, a robot cafe that adapts and differentiates itself with human touch sensibility,” he said.
Meanwhile, Robot Cafe Beat is a futuristic cafe where robot baristas work 24 hours a day and the entire process from ordering to payment, manufacturing, and pickup is carried out unmanned without any permanent staff, and is an optimized solution for small-capital startups. Currently, it is rapidly entering office and residential commercial districts across the country, including Seoul, Gyeonggi, Daejeon, and Jeju, and is expanding the number of stores.
Source: Pangyo Techno Valley Official Newsroom
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