Kakao Mobility has acquired the Consumer Centered Management (CCM) certification hosted by the Fair Trade Commission and operated by the Korea Consumer Agency. Kakao Mobility’s user-centered management and consumer protection efforts are valuable achievements that have received favorable reviews externally.
The CCM certification system is a nationally recognized system that evaluates whether all business activities conducted by a company are centered on consumers, continuously improve them, and strive for coexistence between the company and consumers. It was introduced in 2007, and certified companies are reevaluated every two years after certification.
Kakao Mobility was selected as a ‘Consumer Centered Management (CCM) certified company in the second half of 2022’ and became the only mobility platform company to hold CCM certification. At the award ceremony held on this day, Lee Soo-yeon, Chief Customer Officer of Kakao Mobility, attended and received a certificate and certification plaque.
Kakao Mobility was highly evaluated for its executives and employees’ commitment to consumer-centered management, practicing ethical management and social responsibility, and taking the lead in win-win cooperation with partner companies. Under the mission of ‘we move life’, the management goal is to help users move ‘faster, more conveniently and safely’, and the three core values are ▲ life-centered mobility ▲ leading the future based on technology and data ▲ safety and trust. The fact that we have put efforts into user-centered management by practicing the value of putting first priority was evaluated positively.
Last May, Kakao Mobility established a ‘user protection organization’ directly under the CEO and appointed CCO Lee Soo-yeon. In addition, we announced the user-centered management charter, established a CEO-centered regular consultation system, and reorganized all services focusing on all users in the platform ecosystem, such as Kakao T, Kakao Navi, and Kakao T Picker, to take the lead in protecting user rights and interests. revealed.
In addition, we have formed a CCM Promotion Committee based on a user-centered TF and have worked to promote smooth, customer-centered work. We built and operated an efficient VOC system based on excellent IT technology and data, and strived to provide a CS response that is differentiated from other companies, such as providing one-stop consultation services through chatbots. User-centered management efforts are also continuing, including on-site inspections through mystery shoppers and call center quality management.
In addition, in March of last year, we passed the ISMS-P maintenance review, the highest level of personal information management system certification in Korea, proving our capabilities in protecting and managing users’ personal information, and the ‘Mobility Transparency Committee’ and ‘Win-Win Advisory Committee’ under the direct control of the CEO. We are working to improve the transparency of the platform and strengthen social responsibility.
In the future, Kakao Mobility will continue to provide related training to all employees so that they can adhere to user-centered management, while making efforts to improve service quality for both users and suppliers through win-win cooperation with stakeholders within the platform ecosystem. We plan to continue.
Kakao Mobility CEO Ryu Geung-seon said, “Kakao Mobility will continue to place the highest priority on protecting the rights and interests of users within the platform ecosystem based on user-centered management,” adding, “Consumer-centered management leading the industry by continuing ethical management and social responsibility activities. (CCM) will be reborn as an excellent company.”
Source: Pangyo Techno Valley Official Newsroom
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