■ AI audio specialist Supertone attracts KRW 4 billion in investment from Big Hit Entertainment
■ Expect synergy between Big Hit’s powerful IP and Superton’s excellent technology
■ Companies in Pangyo Startup Zone accelerate globalization of AI technology and media content production
Supertone (CEO Gyo-gu Lee), an artificial intelligence audio company, announced on the 25th that it had attracted 4 billion won worth of investment from Big Hit Entertainment (Chairman Bang Si-hyuk, hereinafter referred to as Big Hit).
Superton is a company located in the Pangyo Startup Zone, established by the Ministry of SMEs and Startups and jointly operated by the Korea Startup Agency and the Gyeonggi Creative Economy Innovation Center. It is leading the market based on world-class AI-based singing and voice synthesis technology and real-time voice enhancement technology.
Supertone received favorable reviews for being able to deliver great emotion to the public with innovative technology through programs such as ‘AI Music Project – Once Again’ conducted in collaboration with CJ ENM and ‘AI vs. Human’ in collaboration with SBS. . He was also criticized for providing an example that would be helpful in concerns about the future in which AI and humans will coexist.
In a situation where the importance of online media content is highlighted more than ever due to the impact of COVID-19, Superton will use this investment to further improve related technologies and produce media content that can bring happiness to more people. The position is that it is accelerating .
Park Ji-won, CEO of Big Hit HQ, said, “We are looking forward to the synergy that will be created between Big Hit, which has a strong IP, and Supertone, which has technology,” and added, “Through close collaboration between the two companies, we will go beyond the simple convergence of IP and technology to provide comfort and emotion to fans.” “I will strive to create digital content that can be conveyed,” he said.
Lee Gyo-gu, CEO of Superton, said, “We are pleased to have formed a partnership with Big Hit Entertainment, a leader in the global entertainment market. Based on our cooperation with Big Hit, we will accelerate the globalization of Superton’s AI technology and further expand the global entertainment industry.” “We will establish a bridgehead for domestic companies to maintain their technological edge in the digital content production market,” he said.
Source: Pangyo Techno Valley Official Newsroom
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