■ TagBuy launches ‘GS Netvision’ and GS Retail total influencer marketing platform ‘TIP’
■ Strengthening marketing capabilities through TIP and expansion into social media total commerce business
■ Gyeonggi Innovation Center incubator, comprehensive content marketing platform specialist company
Comprehensive content marketing platform ‘Tagbuy (CEO Noh Jun)’ announced on the 13th that it has officially launched ‘TIP’, a total influencer marketing platform for GS Netvision and GS Retail.
Tagbuy and GS Netvision have decided to launch this software as a service (SaaS) as demand for building internal solutions has expanded through collaboration on various GS Retail brand campaigns last year.
GS Netvision not only secured an influencer marketing solution but also gained momentum for faster and more efficient one-person media marketing through the corporate SaaS-type TIP service. Tag Buy is expected to be able to grow the existing Tag Buy platform and expand influencer marketing services.
Tag Buy first opened an advertising platform and attracted a large number of members immediately after launching the current service. CPS-based commerce is also scheduled to be introduced in the future. The CPS method enables a social media total commerce business that can be used for brand marketing and sales after securing online POC on a nationwide basis.
Tagbuy, launched in 2016, is an influencer-based content marketing platform. We provide comprehensive content marketing using influencers and SNS channels, as well as media strategy consulting and execution. It analyzes content and uses its own efficiency index, ISI score, and DB analysis system to predict specific marketing performance.
Meanwhile, Tagbuy was selected for the 2020 Startup Leap Package Support Project of the Ministry of SMEs and Startups’ Startup Promotion Agency and is receiving specialized customized support, including commercialization support and mentoring, from the Gyeonggi Creative Economy Innovation Center, the host organization.
Source: Pangyo Techno Valley Official Newsroom
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