-Analyzing user activity logs in real time during the crowdfunding process… Enhancing personalized recommendation services through AI learning automation
-Project click-through rate increased by up to 40% through AI recommendations… Increase interest funding hit rate based on customer activity data
Wadiz (CEO Shin Hye-seong) announced that it is launching an ‘AI personalized recommendation service’ that recommends projects of interest based on customers’ funding experience data.
Through this, supporters can more easily find projects they are interested in, and makers can increase their funding participation rate and receive practical help in securing customers by being more exposed to interested customers even if the project is not a popular project.
Previously, recommendations were made based on the projects the user accessed, but with the introduction of AI, a personalized recommendation service is provided in real time by comprehensively analyzing activity data experienced during the crowdfunding process, such as notification requests, support signatures, likes, and funding participation. .
As a result of conducting A/B testing (comparing and testing multiple options) within the main page for a month, it was found that the click rate on recommended projects improved by up to 40% compared to before applying the AI recommendation service. We plan to continue to enhance our service so that you can easily find and participate in funding projects of interest.
Wadiz is also actively expanding its professional workforce to strengthen its data-based technology. We are in the process of hiring 100 developers within the year and plan to further solidify our position as a user-friendly funding service.
Wadiz CTO Director Dong-gyun Yoon said, “We plan to develop data-based services by using AI in various places to enhance interest funding, similar projects, and search word recommendations,” and added, “To this end, we will focus on expanding the recruitment of AI developers and operating a user data platform.” .” he said.
Source: Pangyo Techno Valley Official Newsroom
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