– Reexamining the ‘value of editing ’ with a subjective perspective
– Utilize Kakao’s internal /external service contents , anyone can easily act as a ‘view editor ’ … Various profit models expected to be provided
– The goal is to build a new content ecosystem where media companies , creators , editors and users organically communicate and build relationships through ‘ content editing ’.
Kakao (Co-CEOs Yeo Min-soo and Jo Soo-yong ) announced on the 3rd that it would launch the content curation service ‘Kakao View ’ .
# You can discover and receive content edited to suit various topics , tastes and perspectives, such as economy – current affairs , hobbies – travel , humor – romance, etc.
Kakao View means ‘seeing ’ content with various ‘perspectives ’ on KakaoTalk , and can be found on the third tab of KakaoTalk .
Creators who publish content on Kakao View are called ‘View Editors . ’ View Editor can collect various content links such as news , video , text , and music and publish them in the form of a ‘board ‘ , and one board can contain up to 10 content links .
Kakao View consists of ‘View ’ and ‘My View ’ . ‘View ‘ is a space where you can discover boards that suit your tastes and perspectives . You can select a topic of interest from a total of 22 topic categories, including economy , hobbies , tech , health , and education, find each media company and various view editors, and subscribe to a board that suits your taste .
For example, if you are a user who selects economy/current affairs, you will find ‘Newnic ‘, ‘Sampro TV’, ‘Shuka World ‘, ‘Shin Saimdang ‘, etc. , and if you choose knowledge /culture, you will see brunch star writers ‘Jeong Moon-jeong ‘, ‘Sebasi ‘, etc. You can find boards of popular editors and media companies with diverse viewpoints in ‘View ’ .
‘My View ’ is a space where you can collect the boards of view editors you subscribe to . If you find a view editor or board you like , click the button at the top right of the board to add a KakaoTalk channel , and you can view the boards published by the view editor in ‘My View ‘ .
Users can also set the sorting criteria for their boards in ‘My View ’ . It is also possible to pin the board of the user’s preferred view editor to the top or arrange the boards in latest order .
# Anyone can become a ‘view editor ’ and easily publish boards … Generate new revenue
Any KakaoTalk user with their own tastes and perspectives on content can easily participate as a view editor, including not only influencers but also students , office workers , self-employed people , writers , and YouTubers .
For example, Mr. A, who enjoys traveling and looking for good restaurants , can curate various travel- and restaurant-related videos or informational content links, open a KakaoTalk channel called ‘A’s Restaurant Tour ‘, and publish a board . You can create new profits by meeting and communicating with people who prefer the board .
You can open a KakaoTalk channel at the ‘Kakao View Creation Center ’ , curate the content you want, and publish a board . The board can be linked to Kakao services such as Brunch , Kakao TV, Tistory , and Daum News as well as external services such as YouTube and Instagram, or to communicate directly with users using KakaoTalk features such as open chat /talk calendar. do .
View editors receive a portion of advertising revenue from the ‘My View ‘ space depending on the number of users who receive their boards or the number of board impressions . Kakao plans to add various revenue models in the future, such as user sponsorship or publishing paid content .
Kakao Service Platform Director Hwang Yu-ji said, “Kakao View is a service that allows anyone, as an editor, to publish differentiated content with their own perspective and to actively discover and consume content that suits their tastes, ” adding , “It is not just content creators. “The goal is to establish ourselves as a ‘new content ecosystem ’ where the value of editors is reexamined, ” he said .
Kakao View can be used by updating to the latest version of KakaoTalk (v.9.4.5 or higher ) . The Android version update will begin sequentially starting today , and the iOS version will be updated as soon as the ongoing review is completed .
Source: Pangyo Techno Valley Official Newsroom
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