Mobility startup Yellowknife (CEO Lee Han-seong) announced on the 11th that it signed a business agreement (MOU) on July 27 with Fitrix, a healthcare startup specializing in biometric information measurement, for ‘development of mobility services using external biometric information.’ .
Yellowknife is a company located in the Pangyo Startup Zone, established by the Ministry of SMEs and Startups and operated by the Startup Promotion Agency and the Gyeonggi Creative Economy Innovation Center. A service called ‘Veloga Auto’ is being developed, which is a service that allows users to directly customize the vehicle dashboard UI in conjunction with a smartphone app. Recently, the Veloga auto service POC (Proof of Concept) for Kia Motors’ Carnival vehicle was successfully completed.
Fitrix is an image recognition-based healthcare solution startup. We are operating an outbody measurement service that recognizes the user’s biometric information with a smart mirror and analyzes it with artificial intelligence (AI) to provide customized fitness solutions to the user.
Through this agreement, Yellowknife plans to resolve bio-related problems that may occur while driving. Based on the physical information of passengers previously measured by the Fitrix service, we are developing content to encourage safe driving and reduce fatigue caused by long-term driving, such as suggesting posture correction and stretching methods.
Youngjin Jang, Vice President of Yellowknife, said, “Starting with the signing of this MOU, we want to create a variety of cooperative relationships with companies that own IP and companies that own life information,” and added, “Through Auto, Velo will change the experience and identity in the vehicle space.” The meaning and aspirations of the agreement were explained.
Meanwhile, Yellowknife is currently recruiting the ‘2nd Beloga Cycling Experience Team’. This is an online supporter’s activity that uses the bicycle speedometer application ‘Veloga Cycle’ directly and presents its experience and suggestions for improvement. It will be held for approximately 7 weeks from September 1 to October 19, and various prizes will be awarded as awards and prizes.
Anyone interested in cycling can apply for this experience group. The recruitment period is from July 27 to August 26, and you can apply through the Veloga Cycle app or Instagram.
Source: Pangyo Techno Valley Official Newsroom
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