Nexon (CEO Lee Jeong-heon) announced on the 24th that it has carried out a collaboration update with boy group NCT 127 on Line Friends and the mobile racing game ‘Kart Rider Rush Plus (hereinafter referred to as Karruffle)’.
Through this partnership update prepared through collaboration between Nexon, Line Friends, and general entertainment group SM Entertainment, you can enjoy racing while listening to NCT 127’s ‘Sticker’ song on ‘Carruffle’. Sticker is the title song of NCT 127’s 3rd full-length album, released on September 17th.
NCT 127’s new song is applied to a total of eight world theme tracks, including ‘World Dubai Downtown’ and ‘World Paris Drive’, and all WKC theme tracks, including ‘WKC Singapore Circuit’ and ‘WKC Korea Circuit’.
On the 24th, Line Friends’ official SNS channel will release a behind-the-scenes video and still cuts showing the members enjoying the ‘Carruffle’ game from their first meeting with NCT 127. Meanwhile, Nexon signed a partnership with Line Friends for the ‘Kart Rider’ global intellectual property (IP) business in July last year, and is showing the unique charm of the Kart Rider IP to game fans around the world.
Based on their unrivaled creative capabilities and digital IP business know-how, in addition to this NCT 127 music update, the two companies plan to continue to showcase new collaborations by holding additional collaboration events with NCT 127 for ‘Caruffle’ fans.
Source: Pangyo Techno Valley Official Newsroom
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