Jony’s Grocery Real Chunk Granola Range | Photo courtesy of Monomove
Monomove (CEO Jeong Da-som) will participate in the ‘7 Agri & Food Tech Start-up Rising Expo 26′ held at COEX Hall A in Seoul for three days from July 28 (Wed) to 3 (Fri). )’.
Monomove is a company that has commercialized various products by launching an eco-friendly beauty and food brand under the corporate philosophy of ‘creating a sustainable and healthy lifestyle’. As a condition for personal health and a sustainable global environment, it aims to exert a clear influence on consumer trends and market trends by focusing on personal lifestyle and operating a consumer goods brand.
At this exhibition, Monomove plans to showcase its eco-friendly brand and its products in a variety of ways.
‘Real Chunk Granola’, launched under the brand name ‘Johnny’s Grocery’, is a sugar-free product line with three unique ingredients: ▲Sweet Pumpkin Brown Rice ▲Banana Churros ▲Very French Cacao. The company explains that it has excluded animal dairy products and alternative sugars, which some consumers may find difficult to digest, such as butter and milk, from raw materials, and developed it so that you can feel the aroma and taste of grains, which are the main raw materials.
The ‘rich and soft Seoritae Soymilk’ is a product containing domestically produced Seoritae soybeans, and it also excludes chemical additives such as preservatives, foam removers, and artificial flavors. It is characterized by a savory taste that is not sweet, and in the process of processing Seoritae soybeans, the skin and kernels are boiled, separated, and ground to relieve the soymilk’s unique taste and make digestion easier.
An official from Monomove said, “The Johnny Grocery brand, which was launched in September of last year, has been solidified as a plant-based healthy snack using grains and beans as a result of receiving feedback from many customers for about 9 months.” By introducing it directly, we want to collect feedback from industry officials and potential consumers, and we plan to find partners who can work with our brand.”
“A product currently in development is a protein bar based on a sugar-free granola recipe. While most protein bars on the market use syrups with high sugar content, such as sugar and starch syrup, in consideration of the properties of the raw materials, the company’s protein bar has been developed as a product that can be eaten more healthily with a lower sugar content, and is planning to release it at the end of August today. .” said of the product launch plan.
Meanwhile, at AFRO 2023, the largest Agtech & Foodtech event in Korea, domestic startups with global growth potential in Agtech, Foodtech, and Green Bio will exhibit products and services to solve various problems in the agriculture and food industries, Various programs such as conferences discussing the present and future of Agtech and Foodtech and investment briefings (IR competitions) are held. This exhibition is hosted by the Ministry of Agriculture, Food and Rural Affairs and supervised by the Korea Agricultural Technology Promotion Agency, NH Nonghyup, COEX, and the Korea Food Tech Council.