Sweet Balance Co., Ltd. (CEO Lee Un-seong, Jang Ji-man) will hold the ‘7 Agri & Food Tech Start-up Expo’ held at COEX Hall A in Seoul for three days from July 26 (Wed) to 28 (Fri). They announced that they will participate in ‘Rising Expo 3’.
Sweet Ralance, established in 2015, is a food tech startup that has developed and manufactured ‘RTE (Ready to Eat)’ salad convenience food that combines taste and nutrients using domestic agricultural products. The company explained that it has a variety of raw materials, including various vegetables, more than 100 types of toppings, and more than 20 types of dressings, and that it is possible to create a variety of products optimized for customer needs.
In fact, these companies are strengthening their quality capabilities every year by passing due diligence from large distributors such as Samsung Welstory, Our Home, CJ Freshway, Pulmuone, Coupang PB, Market Curly, and E-Mart on a monthly basis. In addition, based on high productivity, we are supplying our products to the domestic market at competitive prices, and have achieved a delivery rate of 99.97% despite rapid climate change and supply and demand difficulties.
At this exhibition, Sweet Balance will present its entire lineup of RTE salads, which guarantee excellent quality and freshness. These products, which have maintained partnerships with top domestic distributors and food service channels since 2020 and have driven excellent sales performance, were previously selected for the Excellence Award at the ‘2 Samsung Welstory Food Festa Awards’, Korea’s only B2023B food and beverage expo held by Samsung Welstory. did.
In addition, the official emphasized that the company will continue its efforts to create business with business-to-consumer (B2C) customer data through its own mall and aim to become Korea’s “leading salad manufacturer.” To this end, we are planning to build pre-processing in-house, smart farms, farm collaboration, and smart factories with the goal of vertical integration of manufacturing capabilities in the future.
Furthermore, Sweet Balance continues to reduce manufacturing costs by introducing standard processes and applying manufacturing automation solutions, and is repeatedly strengthening its core production capabilities by reducing fixed costs through active investment in facilities. In this way, by strengthening efficiency through operational management efficiency, improvement work, and renewal of all products, operating profit was generated in the manufacturing and distribution business sector from March to April of this year. The manufacturing and distribution sector accounts for 3% of Sweet Balance Lab’s sales and is contributing to achieving the company’s sales goal of 4 billion won this year.
Sweet Balance CEO Lee Un-seong said, “The ultimate goal is to achieve ‘KRW 1 trillion’ in sales or corporate value. To achieve this, we must maintain a good organizational culture, produce meaningful results, and become a company that provides good compensation. “I will do it,” he said.
Meanwhile, at AFRO 2023, the largest Agtech & Foodtech event in Korea, domestic startups with global growth potential in Agtech, Foodtech, and Green Bio will exhibit products and services to solve various problems in the agriculture and food industries, Various programs such as conferences discussing the present and future of Agtech and Foodtech and investment briefings (IR competitions) are held. This exhibition is hosted by the Ministry of Agriculture, Food and Rural Affairs and supervised by the Korea Agricultural Technology Promotion Agency, NH Nonghyup, COEX, and the Korea Food Tech Council.