Local & Life Co., Ltd. (CEO Hong In-gi) will hold the ‘7 Agri & Food Tech Start-up Rising Expo 26’ held at COEX Hall A in Seoul for three days from Wednesday, July 28th to Friday, July 3th. )’.
Local & Life is a farm curator that connects farmers and city residents through ‘FRUITTE’, a private farm technique platform. We deliver the joy of knowing, enjoying, and tasting healthy nature through a farm curation service that introduces various farms across the country that have been transformed into farm+picnic spaces, directly planned by Fruite.
The company explained that it is currently creating farm techniques through partnerships with about 60 farms across the country, and over the past three years, about 3 customers have been able to experience places they have never visited through the Fruite service. In addition, Fruite’s farm clinic space can be used as an experiential marketing place for various products, resulting in continuous collaboration with companies, schools, and organizations interested in nature, the region, and the next generation.
In order to fulfill its role as a farm curator connecting cities and regions, Local & Life is making efforts to connect regions and cities in various ways, such as developing vegan Greek yogurt using local agricultural products in addition to providing fruit service.
This exhibition will be the first unveiling of a new reservation platform developed in-house. A platform tailored to user convenience will be showcased, and demonstrations and usage methods will also be introduced. In addition, in order to properly consume and introduce local agricultural products, we are developing vegan Greek yogurt and toppings using agricultural products, and prototypes will also be introduced.
An official from Local & Life said, “Our fruit service provides urban residents with the joy of enjoying healthy nature up close, with the concept of a private farm clinic where they can harvest seasonal crops, plan various experience programs, and enjoy nature up close and privately. “He said.
The FRUITTE reservation platform, which officially opened on July 7, provides services that make it easier to use farm treatment services, such as real-time reservation confirmation, convenient notifications, and coupon use. Newly registered customers will be given a discount coupon that can be used when making a reservation, and in addition, various events and launching promotion coupons that can only be participated in the field are planned.
An official said, “Through this fair, we hope to discover the true value of hidden gem farms across the country,” adding, “We want to faithfully fulfill our role as a farm curator connecting regions and cities so that city residents can discover more regions.” .” He expressed his aspirations.
Meanwhile, at AFRO 2023, the largest Agtech & Foodtech event in Korea, domestic startups with global growth potential in Agtech, Foodtech, and Green Bio will exhibit products and services to solve various problems in the agriculture and food industries, Various programs such as conferences discussing the present and future of Agtech and Foodtech and investment briefings (IR competitions) are held. This exhibition is hosted by the Ministry of Agriculture, Food and Rural Affairs and supervised by the Korea Agricultural Technology Promotion Agency, NH Nonghyup, COEX, and the Korea Food Tech Council.