Hyundai Motor Company participated in ‘EV Trend Korea 3’, an eco-friendly mobility exhibition held at COEX, Seoul from March 15 (Tue) to 17 (Fri), and announced its excellent electrification technology.
At this event, Hyundai Motor prepared three exhibition spaces, ▲IONIQ Charging Zone ▲EV Lifestyle Studio ▲IONIQ Lifezone, to provide opportunities to experience the excellence of electric vehicle charging technology and a new EV lifestyle.
In the Ioniq charging zone, Ioniq 5 and electric vehicle ultra-fast charging system E-pit models were exhibited together, allowing people to directly and indirectly experience Hyundai’s excellent charging infrastructure and technology. Hyundai Motor Company has built a total of 130 E-pits across the country so far, and plans to increase the convenience of electric vehicle charging by installing 28 additional E-pits in 130 locations by this year.
The EV Lifestyle Studio utilizes the ambient lighting colors of the IONIQ 6 to create an exhibition space with three EV lifestyle themes: ▲One-person studio ▲True relaxation ▲Lazy evening life. Photos taken in the exhibition space are posted on personal SNS. An SNS hashtag event was held to present various prizes when uploaded.
In the IONIQ Life Zone, along with the IONIQ 6, you can meet exclusive customizing products that can take advantage of the high marketability of the electric vehicle brand IONIQ. In the exhibition space, a total of 6 products are displayed, including a dedicated multi-tab power strip that can be installed on the IONIQ 11 vehicle, and the IONIQ character diffuser kit that reflects the design of the IONIQ vehicle. After receiving a recommendation, a photo was taken with the product and an event was held to present a souvenir.
In addition, a space was prepared to introduce ‘IONIQ The Unique’, a membership-specific service exclusively for the IONIQ brand, so that customers could check out the benefits such as convenient electric vehicle charging solutions and differentiated lifestyle care services.
Furthermore, Hyundai Motor Company’s Ioniq 6 is selected as the ‘Korea Electric Vehicle of the Year’, which is awarded to the best model among electric vehicles released in Korea over the past year at the ‘EV Awards 2023’ selected by EV Trend Korea, and directly voted by consumers. was selected in the category of ‘Electric Vehicle of the Year Chosen by Consumers’ and proved its best marketability.
An official from Hyundai Motor Group said, “This exhibition is an opportunity to communicate about the direction of Hyundai Motor Group’s mobility through various electrification lineups and contents.” ” he said.
Meanwhile, EV Trend Korea, which celebrated its 6th anniversary this year, is the only electric vehicle expo in Seoul held by the government to expand the supply of electric vehicles in the private sector and form a new electric vehicle culture.
→ Go to EV Trend Korea 2023 News Special Page
