Pyeongchang Cheong Oksan Millennium Farming Association (CEO Kim Kyung-hee, hereinafter Pyeongchang Cheong Oksan Millennium) held ‘8 InterCHARM Korea’ held at COEX, Seoul for a total of three days from August 30 (Wed) to September 9 (Fri). ‘ participated in.
Pyeongchang Cheongoksan Cheonnyeoncho is a farming association that directly cultivates Korean cactus ‘Cheonnyeoncho’ on Mt.
In this exhibition, the products of the brand ‘Lapa Perrier Alpha’, which is being operated directly, were announced. Lapa Peri Alpha is a brand that manufactures cosmetic products by extracting cheonnyeoncho grown naturally without the use of chemical fertilizers and pesticides.
An official from Pyeongchang Office Oksan Cheonnyeoncho said, “Cheonnyeoncho does not die even in the extreme cold of minus 20 degrees Celsius and the heat wave in midsummer. It is also a plant that is resistant to diseases and pests and grows well without the need for pesticides and fertilizers. It is a plant that is harder to kill than to revive, so the cultivation environment is very important.” He added, “Even in midsummer, we wear three layers of protective clothing to avoid the thorns of the millennial plant, and we do not use herbicides. Despite such hard work, it is trying to create a good environment because it absorbs the surrounding environment as it is. As Cheongoksan Mountain became famous as a tourist attraction, we banned entry for about 3m to prevent outsiders from entering.”
Among Lapa Peri Alpha’s products, the mask pack was made with 97% of the extract of the millennium plant based on the record of an ancient book that said that it lowered the heat when it was well sliced and pasted. Regarding this, an official said, “To reproduce the record that cheonnyeoncho is good for pain and has antipyretic function, we generously put cheonnyeoncho extract in the mask pack.” After training, it lowers the heat without irritating the skin that suffers from a fever and suppresses the trouble. Reviews from soldiers are also positive.”
In addition, regarding ingredients, “We produced products with exports in mind before the domestic market. All ingredients are 97% of cheonnyeoncho extract, 2% of mandarin extract, and 1% of lavender extract, so no chemicals were used, but we studied to be able to export to distant countries using the antibacterial function of cheonnyeoncho without preservatives.” , FDA registration, and Russian certification, etc., and are exporting to 20 countries.”
Cheonnyeoncho is rich in flavonoids, polyphenols, calcium, magnesium, vitamins, and dietary fiber, so it is often used as a raw material for health foods in addition to cosmetic raw materials. side emphasized.
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for