H E Gongil Co., Ltd. (CEO Ha Kyung-soo) announced that it participated in ‘8 InterCHARM Korea’ held at COEX in Seoul for a total of 30 days from August 9th (Wednesday) to September 1st (Friday).
HE Gongil is a company that has its own brand called ‘SHIFT’, which is a compound word of ‘Shower’ and ‘Gift’. The brand has been researching various methods and technologies for adding scent to water for the past eight years, and by commercializing the results into shower products, the company explains that it is adding new value to consumers’ experience and perception of showering.
At this exhibition, HE Gongil introduced a large number of shower products from its Shift brand. In the case of the shower head, which has the most intuitive form, it provides uniform and abundant water pressure through 0.60 micro-holes with a diameter of 69 mm, and has a built-in sediment filter with a dense mesh fiber structure design to provide 5㎛ (micrometer) filtering. It has the functionality of effectively filtering out the above fine harmful substances and rust.
By twisting the handle and head, you can remove the scented vitamin capsule from the connector that opens. This capsule, produced through H Engineering’s own process, is composed of vitamin C (60%), moisturizing ingredients (30%), and aroma/essentials (fragrance, 10%). The combination of each ingredient reduces residual chlorine in tap water. It has been clinically proven to be effective in removing , moisturizing, improving transparency, and improving skin redness.
The scent of the vitamin capsule is composed of ▲Argania Peach ▲Calming Ceramide ▲Mandarin Neroli ▲Geranium Muguet ▲Carrot Seed Plum ▲Cedarus Moss ▲Petty Grain Tangerine ▲Mint Apple ▲Rosemary & Grapefruit. In addition to these self-produced capsules, BB There are also collaboration products with famous domestic brands such as Lab, Beyond, Dong-A Pharmaceutical, and Huxley, providing a variety of options to suit consumer tastes.
An official from HE Gongil said, “We are proud to be one of the companies in the world that has researched the most and longest scents that can be added to water,” adding, “We have developed and released hundreds of scent capsules over the past few years. “Accordingly, consumers of shift shower solutions can enjoy a shower according to their mood or original taste of the day by purchasing a variety of capsules that are easy to replace,” he added.
Based on these characteristics, Higongil emphasized that Shift’s shower heads and vitamin capsules are enjoying explosive popularity from domestic and foreign consumers. An official said, “In particular, in December of last year, it was introduced on NBC’s ‘Today Show’ as ‘a product that combines the functions of Nespresso and spa.’”
In addition, while enthusiastic responses are continuing in the Middle East, including Saudi Arabia, HE Gongil plans to actively target the Southeast Asian market to expand the global market influence of the Shift brand. An official said, “Unlike other brands that have benefited from the popularity of K-beauty, our company has not achieved much success in the Southeast Asian market due to various restrictions to date. However, through this exhibition, we have met with buyers in the region. “We will look for partners for local distribution and look for opportunities to turn things around,” he said.
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for
→ Go to the 2023 InterCharm Korea News special page
