WFrom Co., Ltd. (CEO Lee So-ra) announced that it will participate in ‘8 InterCHARM Korea’, which will be held at COEX in Seoul for a total of 30 days from Wednesday, August 9th to Friday, September 1st.
W Fromm’s ‘Liternew’ is a brand for customers who are finding it increasingly difficult to choose cosmetics due to unproven ingredients and difficult-to-understand terms. The company explained that it only introduces products that have completed clinical trials and proven their efficacy to customers who feel that their problem skin needs change.
At this exhibition, the main products on display are ▲Liternew Pore Shooter Ampoule and Toner ▲Liternew Vitatone Foam, Essence, Cream ▲Liternew Deep Comfort Cream.
Liternew Poreshooter Ampoule and Toner is introduced as a line that uses domestic persimmon leaves to reduce reflux sebum and reduce pore depth, making the skin look smoother overall and increasing elasticity.
In addition, Liternew Vitatone Foam, Essence, and Cream are known as a line that uses green tangerine extract from Jeju to even out the overall skin tone and systematically reduce blemishes and freckles.
Liternew Deep Comfort Cream replenishes moisture to dry skin with birch tree moisture, vegetable collagen, and ecological ceramide.
A W From official said, “Liternew, which uses domestically produced vegan ingredients, is a brand founded by two experts with extensive experience in brand and product development at Amore Pacific and CJ. “Based on the principle of transparency, we wanted to develop products that would bring positive changes to the skin,” he said. “Therefore, all Liternew products prove their efficacy through clinical trials and do not exaggerate unproven efficacy. “We want to reduce the opaque distance between consumers and brands and introduce only products that will bring change to the skin,” he emphasized.
Currently, W From has successfully exported its products to the United States and Japan, and is simultaneously preparing for export to the Indonesian market. Rather than being satisfied with this, we want to find opportunities to meet buyers from a wider range of countries, and we expect this exhibition to play a big role in achieving this goal.
An official said, “Our company currently has a variety of products related to pores, whitening, and moisturizing. In particular, pore products have enjoyed great popularity since their launch, and the company plans to further expand the product line based on its success. “This is based on positive feedback from customers and the continued increase in demand,” he said. “In addition, we are preparing to launch an anti-aging product line in the second half of 2024, which will provide effective solutions to a diverse customer base and further strengthen our competitiveness in the market.” plan. “We will also promote our products through our global business network and strengthen cooperation with overseas buyers to achieve greater success,” he said.
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for