Plant Base Co., Ltd. (CEO Seo Min-gyu) announced that it will participate in ‘8 InterCHARM Korea’, which will be held at COEX in Seoul for a total of 30 days from Wednesday, August 9th to Friday, September 1st.
Plant Base seeks to deliver the self-maintenance and self-renewal abilities of plants to the skin in the form of skin care. The largest ingredient in cosmetics is water (purified water), but Plant Base develops and produces natural vegan cosmetics based on plant extracts (Plant Based) obtained by selecting plants that suit your skin concerns and distilling them for 72 hours instead of purified water. there is.
Regarding this, a company official said, “Our company uses extracts obtained by rapidly cooling concentrated steam from plants for 50 days at a low temperature of 3℃ as the base for all of our products. “For each skin type, we use centella asiatica extract (CICA), ginseng extract (Ginseng), mushroom extract (Mushroom), and rose extract (Rose),” he explained. In this way, it was also emphasized that natural, eco-friendly plant ingredients were used, animal testing was prohibited, and no harmful ingredients such as parabens, artificial fragrances, and artificial colors were added. Dermatological testing was also completed.
In addition, in line with changes in the cosmetics market such as eco-friendly products and eco-friendly packaging, Plant Base also applied green packaging to all products after several years of effort. First, tube products were changed to eco-friendly paper tubes, which reduced plastic usage by about 60%, and existing plastic containers were changed to recyclable glass containers. In addition, cosmetic containers that had not been recycled, such as green tea paper made from green tea by-products and recycled paper, and SOY INK, an eco-friendly printing ink, were renewed into eco-friendly packaging.
This exhibition introduces two types of Plant Base’s AC Clear Cica Cream. The two products consist of a moisturizing cream and a regenerating cream, respectively, and are made from eco-friendly, tearable paper tubes. It contains 2% cica and 76% cica and is a vegan product certified by the British Vegan Society. The official explains that it contains 55 natural plant ingredients and the patented ingredient neoendorphin, which helps wound healing and tissue regeneration.
In addition, 2022 types of NMF ampoules, including Time Stop Collagen Ampoule, which was selected as the 4 Vogue US K-Beauty Best Item, will be introduced. This ampoule is made based on four essential skin components: collagen, hyaluronic acid, ceramide, and vitamins. This product has also been certified as vegan by the British Vegan Society. It is known to be a product that is attracting attention in the U.S. market, as it is sold out at famous warehouse-type large discount stores. This time, the goal is to change to an eco-friendly glass container and increase the capacity to 4ml to introduce it to more customers.
An official said, “Starting with the collagen ampoule, our Time Stop series is gaining popularity in North and South America. In addition, he was awarded the 2019 Million Dollar Export Tower Award in 100, and THE PLANT BASE’s products can be found in over 10 stores in over 1,000 countries, including the United States, Russia, Singapore, Chile, and Malaysia,” he said, introducing the achievements so far.
He added, “We are not satisfied with this and are planning to enter the European market in the future. CPNP (European Cosmetics Registration System) has already been obtained for about 10 existing products, and we are receiving contact from various European buyers. In addition, we are developing new products based on various plant extracts, such as amino acid toner and three types of sunscreen,” he said. “Based on the motto of ‘Clean beauty, Clean earth,’ we will achieve clean beauty that considers everything from ingredients to the environment.” revealed.
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for
→ Go to the 2023 InterCharm Korea News special page
