Haor Co., Ltd. (CEO Soo-chang Son) announced that it will participate in ‘8 InterCHARM Korea’, which will be held at COEX in Seoul for a total of three days from Wednesday, August 30th to Friday, September 9st.
Haor is a company that was established in 2015 and has accumulated experience in the cosmetics distribution and manufacturing field. Based on the technology acquired over a long period of time, in 2020, we began to expand our independent development capabilities, including developing active ingredient delivery technology, and as a result, we launched ‘Secret Touch (iTouch), a non-invasive drug penetration device (Ultra Air CTS). By distributing the first generation of ‘Skin Pro)’ products, the company’s awareness has increased.
The company explains that this year, it is developing a second-generation product and signing a supply contract in the domestic market even before its launch, and is looking forward to another round of growth and development. In addition, the company plans to pioneer overseas sales channels by introducing the second generation of Secret Touch at this exhibition.
Their iTouch Skin Pro solution is a non-invasive beauty device that delivers active ingredients into the dermal layer without using needles. The functionality that eliminates the risk of pain and skin damage is developed based on the principle of ultrasonic waves generated from handpiece parts, and Haor has proven its performance and effectiveness by issuing domestic patents and 10 overseas PCT cases for related technologies. did.
A Haor official said, “We are planning to launch the product in the fourth quarter of this year, and have already secured sufficient sales channels in Korea by signing an exclusive contract.” He added, “Following this, we have requested test samples of the second generation Secret Touch in China, Japan, and Taiwan.” “We will begin full-scale export sales starting next year through partners in other countries.”
He continued, “By carrying out promotional activities for our products again through Intercharm Korea, we plan to preemptively expand our base in the global market and inform the public of the pain-free, non-invasive inner beauty lineup roadmap we will develop in the future. “He expressed his ambition, saying, “We will continue to focus on development so that we can meet customers with new products and technologies every year.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for