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    2023 Intercharm Korea opens at COEX on August 8th… “Providing insight into the beauty and cosmetics industry!”

    ​2022 Intercharm Korea panoramic view │Photo courtesy of Seoul Messe​
    ​2022 Intercharm Korea panoramic view │Photo courtesy of Seoul Messe​

    ‘2023 InterCHARM Korea’ will kick off at COEX in Seoul on August 8 and be held for three days until September 30.

    ’21 Intercharm Korea’, which celebrates its 2023st anniversary this year, is jointly hosted by Seoul Messe Co., Ltd. and Lead K Faires Co., Ltd. and is a global beauty trade exhibition certified by the Ministry of Trade, Industry and Energy every year. Every year, more than 50 overseas buyers from over 3,000 countries visit, and as the exhibition’s slogan suggests, it is evaluated to have grown into a global exhibition directly visited by overseas buyers. The recently held exhibition was established as a global B2B event with many overseas buyers voluntarily visiting despite the pandemic.

    In particular, in 2023, Intercharm Korea will expand in size and become Korea’s largest beauty and cosmetics exhibition. The organizers are preparing a large-scale offline consultation session by investing the largest budget ever for this exhibition and directly inviting big overseas buyers from major countries. We plan to lay the foundation for exports for small and medium-sized businesses by inviting buyers from over 200 companies in the Americas, Europe, Japan, and emerging countries in Southeast Asia.

    In addition, by holding the ‘All About That Beauty Seminar’, we plan to provide insight into the latest trends, technologies, and sustainability related to beauty and cosmetics, and provide networking opportunities to discuss the future of the industry. In addition, experts in the beauty and cosmetics industry will share the latest information and practical experience, providing new ideas and perspectives to visitors.

    Through an online matchmaking program with buyers, information between participating companies and buyers is shared to support continuous marketing activities.

    2022 Intercharm Korea Panoramic View │Photo courtesy of Seoul Messe
    2022 Intercharm Korea Panoramic View │Photo courtesy of Seoul Messe

    This time, Intercharm Korea has partnered with Mintel, a global trend research company, to hold an award to select products and companies that capture both innovation and trends. Mintel is a British company with 50 years of tradition. Since 1996, it has been purchasing new products directly from around the world and uploading all information, including packaging, ingredients, and manufacturers, to its database. Mintel’s reports are highly reliable in the industry because they are derived from actual new product data.

    Baek Jong-hyun, branch manager of Mintel Korea, said, “Compared to overseas countries, Korea launches trendy products that meet consumer needs faster,” and added, “I hope this award will serve as an opportunity to publicize the excellence of domestic beauty products.”

    In addition, in order to strengthen and promote the branding of participating companies, we plan to actively support companies in maximizing their practical marketing effects, such as collaborating with AVING News to transmit on-site live broadcasts around the world.

    An official from the exhibition organizer said, “This exhibition is expected to be a special event to provide new business opportunities to domestic and foreign cosmetics companies and buyers and to improve competitiveness in the global market.”

    He continued, “Intercharm Korea will be held for three days from August 8th to September 30st as the best platform to explore innovation and future trends in the cosmetics industry, providing excellent business opportunities to cosmetics companies and buyers from around the world. “We will do our best to prepare for this,” he said.

    Inquiries about 2023 Intercharm Korea can be made through Seoul Messe Co., Ltd. and email.

    → Go to the 2023 InterCharm Korea News special page

    2022 Intercharm Korea Seminar held │Photo courtesy of Seoul Messe
    2022 Intercharm Korea Seminar held │Photo courtesy of Seoul Messe