IPIA Cosmetic Co., Ltd. (CEO Jae-geun Choi) announced that it will participate in ‘8 InterCHARM Korea’, which will be held at COEX in Seoul for a total of 30 days from Wednesday, August 9 to Friday, September 1.
IPIA Cosmetics is a brand that has been introducing customized skin care solutions for consumers. Based on brands such as ‘Dr. Hedison’ and ‘Pytoresco’, it is actively supplying its products to aesthetic clinics and hospitals in over 30 countries at home and abroad. .
The company explains that these solutions include recipes based on ingredients derived from nature, and provide ‘complete healing’ as a customized solution optimized for various types of problematic skin in need of improvement.
At this exhibition, IPIA Cosmetics plans to introduce its peptide skincare lineup as its main product. It consists of peptides that are effective for moisturizing and elasticity, applyable Botox vorphyrin, and a peptide hydrating mask pack made with ‘K-vegan’ fabric.
These products provide an immediate soothing effect on skin sensitive to UV rays and fine dust through ingredients such as camellia flower extract and orange peel from Jeju Island, and their effectiveness and harmlessness are confirmed through three types of clinical trials and German derma skin hypoallergenic testing. has been proven.
In addition, IPIA Cosmetic plans to actively encourage booth visits by domestic customers and overseas buyers who are fascinated by ‘K Beauty’ by introducing its lineup of makeup products such as Miracle Cushion and CC Cream.
An official from IPIA Cosmetics said, “We have participated in Intercharm Korea every year, but this is the first time we have set up a booth as large as this to promote our brand,” and added, “We have created a practical way to expand our sales channel through matchmaking programs and meetings with buyers who visited the site.” “We want to actively pursue marketing,” he said, explaining the reason for participating in this exhibition.
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for