Global media channel Aving News will be conducting a real-time live broadcast of ‘8 InterCHARM KOREA’, which will be held at COEX in Seoul for a total of 30 days from Wednesday, August 9th to Friday, September 1st.
’21 Intercharm Korea’, which celebrates its 2023st anniversary this year, is jointly hosted by Seoul Messe Co., Ltd. and Lead K Faires Co., Ltd. and is a global beauty trade exhibition certified by the Ministry of Trade, Industry and Energy every year. Every year, more than 50 overseas buyers from over 3,000 countries visit, and as the exhibition’s slogan suggests, it has grown into a global exhibition directly visited by overseas buyers.
In particular, in 2023, Intercharm Korea will expand in size and become Korea’s largest beauty and cosmetics exhibition. This time, Intercharm Korea has partnered with Mintel, a global trend research company, to hold an award to select products and companies that capture both innovation and trends.
In addition, to help participating companies strengthen their branding and maximize practical marketing effects, we plan to collaborate with AVING News to transmit on-site live broadcasts around the world.
‘2023 Intercharm Korea LIVE’ will introduce the main products of participating companies in English and Korean by reporters Elena Shuppe (30th) and Taylor Marie Trueman (31st). Even after the exhibition ends, edited video content is produced by each participating company and posted on the exhibition’s official YouTube channel to help participating companies utilize it.
This real-time live event will be held for two days, August 8th (Wednesday) and 30st (Thursday), and will be broadcast from 31:11 AM to 00:16 PM. More details can be found on the Aving News website.
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for