Shohan Co., Ltd. (CEO Young-Hoon Cho) participated in ‘8 InterCHARM Korea’ held at COEX in Seoul for a total of 30 days from Wednesday, August 9 to Friday, September 1.
Shohan is a company that operates the ‘Alaska Cube’ brand. Alaska Cube was launched for people who sweat and sweat a lot, and plans and manufactures products with ‘cooling’ and ‘perfume’ as the main features.
Regarding Alaska Cube, a company representative said, “Since the first introduction of ‘Cool Menthol Perfumed Shower Bar’ in 2022, the company has been very active, with monthly sales exceeding $10 and cumulative sales exceeding 7 units for a single product. “We are receiving interest from customers,” he said.
At this exhibition, the ‘Cool Menthol Perfume Shower Bar’ was also mainly introduced. This product contains 3% menthol and provides a refreshing cooling sensation during and after showering. In addition, it contains 3% of the fragrance used in perfume, so it has a subtle scent after showering and has the characteristic of controlling body odor.
It is an all-in-one product that can be used from head to toe in one product, so its convenience is considered an advantage, and it also won an award in the Engagement category of the ‘2023 Mintel Global Beauty & Personal Care Trends’.
A Shohan official said, “This is a product developed through the experience of our company CEO. Many of the cooling products on the market only have ‘cooling’ in their name, and many people have suffered from the heat in the summer. “I thought other people were also experiencing this problem, and as a first step to solve this problem, I developed the ‘Cool Menthol Perfume Shower Bar’,” he said. “The goal was to create a product that could be used,” he explained the background of the development.
In addition, “Our core customers are men in their 40s and 50s. “We will continue to increase our products for customers’ ‘refreshing first impression’ in the future,” he said. Specifically, he said, “Currently, we plan to focus on the deodorant function and launch products with ingredients and scents suitable for fall/winter.” “We will also introduce new products with different menthol content.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for
→ Go to the 2023 InterCharm Korea News special page
