Dongsung Pharmaceutical Co., Ltd. (CEO Yang-gu Lee) announced that it participated in ‘8 InterCHARM Korea’ held at COEX in Seoul for a total of 30 days from Wednesday, August 9th to Friday, September 1st.
Since its establishment in 1957, Dongseong Pharmaceutical is a ‘life-friendly pharmaceutical company’ that has been conducting business by developing and commercializing various product lines such as pharmaceuticals, hair dyes, and cosmetics. Their representative products include ‘Jeongro-Hwan’, a household medicine for intestinal health, and ‘Seven Eight’, a hair dye with 60 years of tradition.
At this exhibition, Dongseong Pharmaceutical introduced its functional cosmetics brand ‘Dongsung Lance’ product line and the safe gray hair dye ‘Herb Speedy’.
Dongdong Lance is a whitening and anti-aging functional brand that has been popular for a long time in the domestic, Chinese, and Southeast Asian markets, and launched a new ‘Okra’ line early this year. This is a wrinkle improvement product containing vegetable mucin as the main ingredient, and is expected to attract great attention in overseas markets where attention to clean beauty is increasing.
‘Herb Speedy Color Cream’, which was also introduced, is Dongsung Pharmaceutical’s steady-seller and was introduced as a vegan hair dye that even users with sensitive scalp can use without burden. It excludes ingredients that are commonly used in general hair dyes, such as pyrogallol, PPD, ammonia, hydrogen peroxide, and paraben, and may cause damage to the scalp. The hair nutrition effect is enhanced through five types of herbal medicine ingredients, including camellia oil, ginseng extract, and sophora root extract. It’s a dye.
An official explained that Dongsung Pharmaceutical’s Herb Speedy product line shows great potential in overseas markets, being actively sold in North America, the United Kingdom, and the Middle East.
An official from Dongsung Pharmaceutical’s International Strategy Office said, “We have been focusing on exporting Dongsung Lance and Herb Speedy since the beginning of this year,” and added, “Based on the recognition we have built in China and Southeast Asia, we will successfully enter the Commonwealth of Independent States (CIS), Europe, and North America markets.” “We plan to engage in various sales activities for this purpose,” he said. He added, “We are looking forward to the birth of a new global brand that will follow the success of ‘EZN’ in the future.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for