Mineral House Co., Ltd. (CEO Heo Mi-young) participated in ‘8 InterCHARM Korea’ held at COEX, Seoul for a total of three days from August 30 (Wed) to September 9 (Fri).
Mineral House is a company that has introduced products for skin, body and hair care with its own brand ‘Dr.deep’ as its main focus.
Their Dr. Deep brand aims to provide solutions that respond to skin concerns of all ages by identifying the point at which skin characteristics change by age and subdividing the stages. To this end, it has undergone 20 years of research on various levels of troubled skin, and has succeeded in securing 10 customers, from newborns to the elderly.
At this exhibition, Mineral House mainly introduced its representative brand Dr. Deep product line. The common feature of the Dr. Deep product line is that it contains ‘hyper-mineral’, which was created through an excellent mineral balance and unique ingredient formulation.
Hyper-mineral is rich in inorganic minerals such as zinc (Zn), selenium (Se), potassium (K), and manganese (Mn), and through the action of these ingredients, the natural moisturizing factor (NMF) of the stratum corneum is strengthened to improve the stratum corneum. You can manage more healthily. At the same time, officials explain that it helps to calm the damaged skin barrier by increasing the balance of calcium in the skin structure.
In addition, Mineral House attracted the attention of visitors of various age groups by exhibiting the ‘Atodeep’ brand product line optimized for infant skin.
An official from Mineral House said, “This InterCharm Korea is a good opportunity to introduce the excellent quality and characteristics of our products to domestic and foreign buyers and consumers, and to widely publicize the excellence of K-beauty as a ‘global natural derma brand.’ Through this, we will actively target the global market by actively exchanging with buyers.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for
→ Go to the 2023 InterCharm Korea News special page
