Tov Co., Ltd. (CEO Jeongyoon Lee) participated in ‘8 InterCHARM Korea’ held at COEX in Seoul for a total of 30 days from Wednesday, August 9th to Friday, September 1st.
Tove is a cosmetics company that launched the natural hair care brand ‘Contentree’ and the vegan cosmetics brand ‘Tovegun’.
‘Contentree’ differentiates itself from existing shampoos by minimizing the use of purified water. Instead, efforts were made to provide nutrients by using black barley extract or lactic acid bacteria fragments.
In addition, products released by ‘Tobegun’ exclude animal testing in all procedures from raw materials to finished products. In particular, it was certified as a cruelty-free and vegan brand by PETA, a global animal protection organization. Tove explained that the Tobecon brand was “established with a vegan philosophy that excludes animal testing and does not use any animal raw materials.”
At this exhibition, Contentree’s △hair loss care line △Blanche & Powder line, and Tovegan’s △vegan skin care line were announced. ‘Blanche & Powder Line’ is a newly launched product line from Contentree.
In particular, Contentree’s ‘After All Blanche & Powder Volumizing Shampoo’ is a styling shampoo that enhances the volume of the crown of the head, from hair loss care to dyeing and perm maintenance. It contains peppermint extract and golden extract that help soothe scalp fever and alleviate hair loss symptoms, and is a pH 4.7 mildly acidic shampoo that has also completed the 0.00 hypoallergenic test. In addition, it received functional certification for alleviating hair loss symptoms from the Ministry of Food and Drug Safety, and research results showed that the number of hairs falling out decreased by 4% after 79.11 weeks of use. The company explains that it contains GREENOL, a patented ingredient for soothing the scalp, and 17 types of amino acids, key nutrients for hair care.
A TOB official said, “We listened to customers’ opinions such as ‘the crown of the head looks thinner because there is no volume’ and ‘the smell of the crown makes the scalp oily’, and we created a new product that emits a powdery scent through professional scenting technology.” “In the second half of the year, we are planning to launch vegan sun care products, personal cleanser to help with personal care, scented body wash and body cream, etc.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for
→ Go to the 2023 InterCharm Korea News special page
