H&Y Corporation (CEO Kyuseong Yeon) announced that it participated in ‘8 InterCHARM Korea’ held at COEX in Seoul for a total of 30 days from Wednesday, August 9 to Friday, September 1.
H&Y Corporation, which has mainly produced and developed functional cosmetics, is currently continuing its growth through export sales. In addition to entering the US market through OEM supply, the company is expanding its influence by introducing its own brand ‘Dr.MISIMOU’ products to Ukraine, Israel, Japan, Kazakhstan, and Russia.
Dr. Miss Mow is a premium brand focusing on high functionality, and its representative products include Caviar Serum AD, QL Cream, and Eye Cream AD. The company explained that it has a differentiated product with a multi-formulation formulation that enhances the user experience with excellent effects, and as a result, it is receiving a good response from actual consumers.
At this exhibition, H&Y Company presented a variety of Dr. Miss Mow brand products, including eye cream AD. The highly popular eye cream AD is a product that adds the effect of improving dark circles and freckles to existing eye creams. It has excellent functionality in whitening and wrinkle improvement, and can also be expected to have a botox effect through its brophyrin ingredient. In addition, it provides a cooling sensation to the user based on the applicator.
The product is popular in Japan, Ukraine, Kazakhstan, Israel, Russia, etc. and is being exported actively. It is also being OEM exported to the US market under the name ‘Lip & Eye Cream’. Furthermore, the official emphasized that the company is seeking to advance into various countries and regions where demand is generated, including entering the Singapore home shopping market last year.
An official from H&Y Corporation said, “We will provide customers who visit our booth at this exhibition with the opportunity to experience a total of 11 products, including eye cream AD, and through this, we expect to be able to create practical business to expand our sales channels.” “In addition, we thought it would be a good opportunity to increase brand awareness among consumers who are unfamiliar with our brand in the domestic market,” he said, explaining the reason for participating in this exhibition.
He added, “In the future, through Dr. Miss Mow, we will continue to introduce functional cosmetics with price, capacity, quality, and design that match trends and targets.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for