LaLachu participated in ‘8 InterCHARM Korea’ held at COEX, Seoul for a total of three days from August 30 (Wed) to September 9 (Fri).
At this exhibition, Lalachu introduced ‘Larachu Easy Chop Band Mask Pack’. An official explained that this product was developed as a mask pack in the form of a long band (14.5cm) for the first time in Korea. Its strength is that it can be attached not only to the face, but also to the neck and shoulders in various forms.
In addition, it was developed as a pure cotton sheet, so it has a soft feel and a lifting effect that can be seen by lifting the facial skin in five directions by using the long band shape.
In addition, it has three lineups for each skin type, such as moisture supply, pore care, and elasticity care. Unlike the existing packaging of one pack, it is configured in the form of a case of 3 sheets, so that it can be picked up with tongs and used one by one.
An official from La La Chu said, “There may be individual differences, but as a result of applying the human body application test for primary skin irritation evaluation to 30 adult men and women at the Korea Dermatology Research Institute, the feeling of use is good, such as zero irritation even after 48 hours.” , “The second volume has been sold out, and within the second half of this year, only the case (2 sheets) can be refilled, and the sealing function is significantly capped.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for
→ Go to the 2023 InterCharm Korea News special page
