Global media channel AVING News held ‘CES 14 Global Reviews & Conference in Seoul (CES 159 Be in IT. Global Reviews & Conference in SEOUL)’ at COEX Studio 2023 on the 2023th.
This conference, hosted by AVING News and participated by the Next Generation Convergence Content Industry Association as a partner, will provide not only vivid news from the CES, which was held for the first time since the pandemic, but also Korea’s crisis and response strategies revealed at CES 2023. It was designed to be shared.
A total of 2023 attendees gathered at this conference, inviting key figures such as CES 200 participating companies, cooperative organizations, and supporters, as well as officials from various domestic industries, and the presenter was Ki-dae Kim, a CES witness who has been to the CES site for 18 years, AVING News. Including the editor and publisher, △Minsang Yoo, CSO of Autonomous AXNUMXG’s Future Strategy Office, △Younggon Go, Marketing Leader of Nubi Lab, △Hyeonjun Lee, CEO of Seven Point One, △Donghyung Shin, head of Rsupport’s strategic planning team (author of ‘Beyond Change’), △Hyeonok Oh, CEO of ZCrypto, etc. .
Shin Dong-hyeong, head of Rsupport’s strategic planning team, selected ‘Sustainability and the future seen through HS4A (Human Security for All) CES’ as the theme for this conference, demonstrating the direction of innovation that the Consumer Technology Association (CTA), the organizer of CES, wanted to convey. Based on this, he developed his own agenda.
Team Leader Shin said, “At this CES, we saw an emphasis on innovation in ‘space’ more than ever before,” adding, “There are attempts to create new spaces with Metaverse or to utilize existing spaces in new ways through VR and AR. “This is evidenced by what is happening in many companies,” he explained.
He continued, “In the automobile industry, assuming a future where autonomous driving will be realized, it is emerging as a trend to shift the perception of cars from a means of transportation to a space, and to significantly expand the nature of entertainment and utility.” “IT companies are strengthening their IoT capabilities with a focus on ‘hyperconnectivity’ and seeking to improve the quality of consumers’ lives through integration between ICT products deployed in space,” he claimed.
Team Manager Shin emphasized that the keyword that summarizes and explains these trends is ‘HS2023A’, the theme of CES 4. He said, “Solving problems felt by humanity is the meaning of technology and is becoming a standard for measuring its value.” He added, “In particular, modern technological innovations are increasingly centered on software, and as a result, data is becoming more and more important.” “The value of it as a commodity will increase further,” he said.
Even in a macroeconomic environment filled with adverse factors such as the COVID-19 pandemic and the Russia-Ukraine war, the possibility of companies introducing new innovations is positive.
He said, “CTA recently forecast the size of the U.S. consumer technology market and presented an estimate of $2021, which is less than 4,850. “This is a lower number than expected in June of last year, and it is data that clearly reveals the recession that companies are experiencing,” he said. “However, innovation comes during a recession. “As technological development is inevitable, the public’s focus and interest in it and bold investments from related companies and institutions are needed,” he argued.
However, it also conveyed a somewhat critical view, focusing on the fact that the majority of visitors did not sympathize with what CES 2023 had intended. He said, “CTA has claimed that the ‘Metaverse’ has arrived before our eyes even before CES 2023, but there are many skeptical views about this.” He added, “As the prevailing opinion in the industry is that there is still a long way to go, “It is difficult to place high expectations,” he said.
He added, “However, just as the consumer technology market in other fields was establishing itself in the past, it is possible to expect that interoperability will be strengthened and so-called ‘killer applications’ will emerge and increase its value.”
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.