Global media channel AVING News held ‘CES 14 Global Reviews & Conference in Seoul (CES 159 Be in IT. Global Reviews & Conference in SEOUL)’ at COEX Studio 2023 on the 2023th.
This conference, hosted by AVING News and participated by the Next Generation Convergence Content Industry Association as a partner, will provide not only vivid news from the CES, which was held for the first time since the pandemic, but also Korea’s crisis and response strategies revealed at CES 2023. It was designed to be shared.
A total of 2023 attendees gathered at this conference, inviting key figures such as CES 200 participating companies, cooperative organizations, and supporters, as well as officials from various domestic industries, and the presenter was Ki-dae Kim, a CES witness who has been to the CES site for 18 years, AVING News. Including the editor and publisher, △Minsang Yoo, CSO of Autonomous AXNUMXG’s Future Strategy Office, △Younggon Go, Marketing Leader of Nubi Lab, △Hyeonjun Lee, CEO of Seven Point One, △Donghyung Shin, head of Rsupport’s strategic planning team (author of ‘Beyond Change’), △Hyeonok Oh, CEO of ZCrypto, etc. .
Prinew, a company specializing in unmanned aerial vehicle manufacturing and development, introduced its self-developed drone called ‘Rupel E-2023’ at CES 10. It was introduced as a drone that boasts specialized capabilities for special missions such as surveillance and search, as it is capable of stable flight for up to 90 minutes even in harsh environmental conditions such as the sea and mountainous areas where existing drone services were limited, and attracted the attention of global visitors.
Prinew reflected the direction of its products and technology through this conference and gave a presentation under the theme of ‘Changes in the aspect of war caused by digital technology and the strategic value of drones and robots.’
Kim Sang-woo, head of Prinew’s overseas business, said, “Drones are classified into various types depending on their form and role, but among them, our company is focusing on reconnaissance drones.” He added, “Reconnaissance drones are ‘data miners,’ which are digital “It can be of high value in this era, and it is expected to be especially effective in expanding the military’s tactical data and establishing strategies through it,” he emphasized.
Reconnaissance drones can acquire hundreds of images of image data during a single flight and produce 3D terrain information in detail. They are more sophisticated than existing satellite images and are considered a means of securing data closer to real-time. Based on these advantages, use cases in the military are rapidly increasing.
Prinew is also known as a company that has grown by focusing on its value and supplying self-developed reconnaissance drones to the Ministry of National Defense of the Republic of Korea. General Manager Kim said, “As a domestic company that produces and supplies small military drones weighing less than 25 kg, our company has developed its own capabilities,” adding, “To date, we have delivered hundreds of drones to the Ministry of National Defense and are leading government department-led activities to maintain the security of the Republic of Korea. “Our drones are also being used in business,” he explained.
In addition, Prinew is considered a company that demonstrates competitiveness among Chinese companies that are evaluated as virtually leading the global drone market, led by ‘DJI’. Regarding this, General Manager Kim said, “Our company’s differentiation is that it boasts superior competitiveness over Chinese drones in terms of security, the most important factor in reconnaissance drones,” and added, “It is impossible to directly acquire data from hacked or stolen drones with our proprietary encryption system.” “It is a characteristic,” he emphasized.
The key to completing the security of Prinew drones is their communication module data link security device. It is designed to be compatible with drones manufactured by Prinew as well as drones from various global manufacturers, and is evaluated to be a favorable stepping stone for entering the global market in the future. General Manager Kim said, “We were able to gauge the possibility of exploring overseas sales channels by introducing various systems, including drones, at this CES, and saw a positive response from industry officials.”
He also expressed his thoughts about participating in CES 2023. General Manager Kim said, “It is true that we had not even thought about participating in CES because we had been focusing on targeting the B2B and B2G markets. However, we gained new recognition by seeing products and technologies from a wide variety of industries being exhibited at the site.” “It served as an opportunity to re-establish the direction in which our business and products will develop.”
Furthermore, it was emphasized that it was possible to observe industry trends at the CES site. General Manager Kim said, “We once again confirmed that autonomous driving and AI-based solutions are becoming a trend in the drone industry, and our company is also investing in them and advancing technology to develop drones that can be introduced to smart cities in the future. “I have decided to consider this as a task,” he said. “I hope that other domestic companies, regardless of field, will also seek collaboration with supporting organizations and have the opportunity to participate in CES.”
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.