Global media channel AVING News held ‘CES 14 Global Reviews & Conference in Seoul (CES 159 Be in IT. Global Reviews & Conference in SEOUL)’ at COEX Studio 2023 on the 2023th.
This conference, hosted by AVING News and participated by the Next Generation Convergence Content Industry Association as a partner, will provide not only vivid news from the CES, which was held for the first time since the pandemic, but also Korea’s crisis and response strategies revealed at CES 2023. It was designed to be shared.
A total of 2023 attendees gathered at this conference, inviting key figures such as CES 200 participating companies, cooperative organizations, and supporters, as well as officials from various domestic industries, and the presenter was Ki-dae Kim, a CES witness who has been to the CES site for 18 years, AVING News. Including the editor and publisher, △Minsang Yoo, CSO of Autonomous AXNUMXG’s Future Strategy Office, △Younggon Go, Marketing Leader of Nubi Lab, △Hyeonjun Lee, CEO of Seven Point One, △Donghyung Shin, head of Rsupport’s strategic planning team (author of ‘Beyond Change’), △Hyeonok Oh, CEO of ZCrypto, etc. .
Autonomous A2023G, a company specializing in autonomous driving solutions, will present the next-generation technology ‘a4z Lidar Infra System (LIS)’ and ‘Level 2 unmanned mobility’ at CES 4 to assist in the commercialization of fully autonomous driving (Lv. XNUMX) technology. platform’ has been introduced.
Accordingly, Minsang Yoo, Executive Director of Autonomous AXNUMXG, attended the conference and gave a presentation focusing on concentrating trends and prospects in the related industry under the theme of ‘Changes in functions and roles of automobiles in the autonomous driving era.’
Managing Director Yoo said, “The technology with the highest added value in the mobility field is by far the autonomous driving technology,” and added, “The Consumer Technology Association (CTA), which hosted CES 2023, selected the transportation and mobility field as one of the six major tech trends. “We were able to confirm the level of interest even before the exhibition was held, such as by pointing out people,” he said.
However, Director Yoo explained that the atmosphere on site did not meet expectations. He said, “The ‘star player’ directly presenting the plan and vision to commercialize autonomous driving in the consumer technology market did not appear at this CES,” and “For example, even Mercedes-Benz, which was the first in the world to obtain official approval for Level 3 autonomous driving, “We only re-exhibited the concept car that was exhibited last year, and the remaining OEMs also showed an appeal centered on simple hardware rather than software,” he said.
The general consensus is that this phenomenon has occurred due to the fact that the pace at which the foundation for legal systems and regulations, technological development, and investment attraction are being laid across the world is slower than expected, and profitability has been hit by the COVID-19 pandemic. am.
Regarding this, Managing Director Yoo said, “The technology known as fully autonomous driving is in the ‘Level 4’ area, and even for the previous stage, Level 3, it took as many as five years to complete the relevant laws.” He added, “From the company’s perspective, survival is essential.” “We have no choice but to consider realistic conditions in order to maintain the business and achieve sustainable growth,” he explained.
He added, “Regardless of large corporations and unicorn startups related to autonomous driving, it has virtually reached a standstill, and although there were cases where actual autonomous vehicles were displayed, some of them had no on-road driving data at all.”
Instead, Managing Director Yoo evaluated that modular systems focusing on profitability and the possibility of rapid commercialization of autonomous driving are emerging in special-purpose fields. He said, “John Deere, a company specializing in agricultural machinery, also known as ‘Nongsla’, exhibited a self-driving large tractor and showed the possibility of commercialization. In the special-purpose market, where the risk of accidents is relatively low when driving, the benefits that can be gained by easing regulations are clear. Because,” he said.
He continued, “In addition, it was notable that they were trying to use modular systems that can be immediately developed and mass-produced, such as MaaS for consumer convenience, as a new source of revenue generation by adding them to vehicles. “AFEELA, a vehicle developed in collaboration with Honda, unveiled by Sony is an example of this,” he added.
Furthermore, he explained that he was able to confirm the trend of standardization and stabilization of specifications in the LiDAR industry. Managing Director Yoo said, “Unlike the previous year’s CES, where as many as 40 lidar companies participated in a mushrooming event, this year only about 15 companies survived and participated, and it seemed like they had virtually finished picking the rocks.” LG Innotek, which expanded its business area to Ida, is exerting influence in the global market despite being a new face in the industry.”
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.