[Las Vegas (USA) = AVING News] Vueron Technology (Vueron, CEO Jaekwang Kim) held ‘CES’ held in Las Vegas, USA for a total of 4 days from January 5th (Thursday) to 8th (Sunday, local time). Participated in ‘2023’.
Naver D2SF’s investment company, VueRun, was established in 2019 and specializes in researching and developing lidar-based autonomous driving solutions. We are supplying ‘VueTwo’, a cognitive solution for ITS (Intelligent Transport Systems) and smart infrastructure.
At this CES 2023 exhibition, Buron held an exhibition focusing on ADAS (Advanced Driver Assistance System), including autonomous driving solutions for trucks. In addition, an autonomous driving demonstration event was held in downtown Las Vegas so that visitors could understand Buren’s technology firsthand.
Kim Jae-kwang, CEO of Buren Technology, said, “We participated in CES 2023 to promote our company’s high technology and secure global customers,” and added, “Through this exhibition, we will provide LiDAR awareness necessary for automobile companies and automobile parts companies planning to apply LiDAR to mass production.” “We were able to promote our solution and secure a variety of potential customers.”
He added, “We displayed LiDAR recognition technology at our booth to experience Buren’s technological capabilities, and we also conducted a live demonstration of autonomous driving in downtown Las Vegas, confirming the positive response from visitors.”
Buren uses an electric refrigerated truck without any movement to carry out self-driving delivery of fresh food ingredients in an eco-friendly manner. Trucks are manufactured through cooperation with professional manufacturers, and are tested together with ‘Team Fresh’, which has secured over 90% market share in cold chain early morning delivery. The company explains that LiDAR-based autonomous delivery can solve and innovate various problems that actually occur in the logistics field, such as reducing fuel and labor costs, resolving manpower supply and demand issues, and preparing for ESG through eco-friendly verification.
CEO Kim said, “Our company is focusing on creating technology that can operate in actual vehicles and actual infrastructure within the industry, rather than on how well the autonomous LiDAR recognition technology detects and detects. “Our technology is different from other competitors in this respect,” he said. “Buron aims to be at the top of the global mobility industry. In the ADAS field, we are currently receiving projects from a number of global OEMs and Tier-1 companies and are working on technology development together. “Based on this experience, we strive to develop and provide solutions that can be used in actual mass-produced vehicles.”
Buren has succeeded in autonomous driving from Seoul to Busan and from LA to San Francisco using only LiDAR, and has obtained autonomous driving licenses in California, Nevada, and Korea through this.
Accordingly, CEO Jaekwang Kim said, “Starting with CES 2023, we will actively target the global market, including North America,” and added, “Our goal is to promote our company’s cognitive technology in various global markets that require LiDAR, such as ITS, industrial safety, and security.” all. “Ultimately, we will grow into a company that sets the standard for LiDAR solutions,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
→ Go to the CES 2023 news special page
→ Apply for ‘CES2023 Global Review & Conference in Seoul’ once
→ Apply for the second ‘CES2023 Global Review & Conference in Seoul’
