Lorenchu Company (CEO Chu-eun Chu) announced that it will participate in the ‘5 Seoul International Food Industry Exhibition (SEOUL FOOD 30)’, which will be held at KINTEX in Goyang for 6 days from Tuesday, May 2 to Friday, June 4. .
Lorenchu Company is a wellness food tech company that provides non-alcoholic wine and desserts under the slogan, ‘We will allow you to enjoy delicious drinks and desserts without worrying about your health.’ In the three years since its launch, Lorenchu Company’s representative brand, ‘Chuffer Market’, has launched four types of non-alcoholic wine and three types of sugar-free raw chocolate with functional ingredients and local raw materials.
This exhibition mainly introduces the ‘Chuffer Bangsho Jolling Gaba’ product. Chupper Vinshaw Sleepy Gaba is a non-alcoholic wine and sleep drink made by adding GABA to Vinshaw made using a patented red wine concentration processing method. GABA is a stable neurotransmitter in the brain, and is known to be an ingredient that can only be consumed in very small amounts in daily life (about 100 mg based on 6 g of brown rice). The official explains that one bottle of Chufer Bang Show Jolly Gaba contains 1 mg of Rice Gaba, which is safely extracted from rice through lactic acid bacteria fermentation. This product, which was selected in the 4,000 Healing Category at the Seoul Food Awards, used actual Spanish red wine to bring out the deep flavor of the wine, and it was emphasized that the fruit concentrate also used carefully selected raw materials to reproduce the deep and rich taste of the original Vinchot.
Loren Chu Company said, “All Chufer Market products start with the idea of ‘keeping your health delicious and enjoyable.’ As a representative example, the Chooper Bang Show Sleepy Gabba was designed with the intention of helping people suffering from sleep disorders have a comfortable night. We considered the timing of consumption so that ‘sleeping’, which should be a natural routine, does not become stressful, and we developed it so that it can be used as a non-alcoholic wine that can be enjoyed at dinner even if it is not necessarily for the purpose of sleeping. “He explained.
In addition, Chufer Choco Ssuknaara raw chocolate was designed to comfort women during their menstrual cycle when they cannot eat as much as they want even when they feel the urge to eat sweets. To ensure that you can enjoy chocolate at any time, we added sugar-free raw chocolate with low sugar content and added mugwort ingredients developed by a professional herbal medicine pharmacist.
Taking advantage of these strengths, non-alcoholic wine items were launched in Korea’s representative funding channel in 2022 and cumulative sales exceeded 7 bottles, and sugar-free raw chocolate items are recording sales growth of 550% compared to the previous year. Additionally, Lorenchu Company is actively participating in domestic and international food and beverage exhibitions to advance into overseas markets. It is expanding its scope as an F&B company by participating in the 2022 Dubai Confectionery Exhibition ISM Middle East, the 2023 Tokyo Japan Confectionery Exhibition ISM Japan, the 2023 Singapore FHA (Food & Beverage), and the 2023 Drink Seoul.
Regarding this, an official said, “Our biggest goal is to establish partnerships with domestic and foreign food-related companies through the Seoul International Food Industry Exhibition, in which about 30 countries participate. “We expect that this exhibition will be able to quench the thirst for ‘brand promotion’ and ‘discovering new customers,’ which are always thirsty for startup companies,” he said. “In particular, non-alcoholic wine using glass bottle packaging and frozen delivery are expected to be quenched.” “At a time when it is necessary to expand a stable offline distribution network considering the characteristics of essential raw chocolate products, we hope that expanding offline B2B channels such as domestic large supermarkets and overseas select shops will serve as an opportunity to break down barriers that may arise in the logistics and distribution process.” He expressed his expectations.
He added, “In the future, we plan to continue developing healthy and delicious beverages and dessert products that will relieve consumers’ discomfort with food. In particular, we are focusing on recipe development and design renewal to expand our non-alcoholic wine lineup this year.” .
Meanwhile, the ‘2023 Seoul International Food Industry Exhibition’ hosted by KOTRA will strengthen exchanges and cooperation between domestic and foreign food industry-related companies, and provide a conference to discuss domestic and international food trends and insights, and various programs to expand business networks. done. A variety of companies and contents, including domestic and foreign food-related companies, as well as food equipment, food packaging, and safety equipment related to food safety, as well as hotels and restaurants, are introduced.
→ Go to the 2023 Seoul International Food Industry Fair news special page