SJ Core Co., Ltd. (CEO Tae-Seok Oh) announced that it will participate in the ‘5 Seoul International Food Industry Show (SEOUL FOOD 30)’ held at KINTEX, Goyang for 6 days from May 2 (Tue) to June 4 (Fri).
SJ CORE is a company specializing in meal kit tteokbokki, and has been operating the ‘memorable elementary school tteokbokki’ brand since 2006. It has a manufacturing plant in Gumi, Gyeongsangbuk-do, and has global certifications such as FSSC22000, HACCP, and HALAL.
‘Memorable Kookmin School Tteokbokki’ (hereafter referred to as Guktteok) was selected as an excellent product in the preference food category at the ‘SEOUL FOOD AWARDS 3’ following winning the top prize in the frozen food tteokbokki category at the ‘2023 Korea Brand Power 1st Place’ in March done. Accordingly, five kinds of guktteok line (original, spicy, whole pepper, spicy, jjajang, and tjolbokki) will be exhibited and introduced in the award special zone of this exhibition.
‘Guktteok Original’ is SJ Kore’s best-selling product, a meal kit tteokbokki consisting of rice cake, fish cake, and sauce in one pack. Simply pour water and cook for 6 minutes without purchasing additional ingredients, and you can easily enjoy tteokbokki with a sharp and clean spicy taste. In particular, officials explained that the secret sauce for tteokbokki made with long-term research know-how, soft wheat tteok that soaks well in the sauce, and fish cake exclusively for tteokbokki with soup are harmonized, resulting in a strong fan base. It does not contain meat ingredients, so it is exported to 35 countries without restrictions on export.
In particular, 6 types of cup & pan tteokbokki obtained HALAL certification, and currently, 9 stores from 2,200 companies, including gas stations, convenience stores, CVS, and grocery channels, are in the process of being jointly executed with local distributors in Malaysia. The company announced that it is expanding its distribution network tightly to special channels by supplying PERNAMA (a store exclusively for military families), the first Korean food. In addition, in Vietnam, by signing a business agreement (MOU) with a local import distributor, agencies are being established for each local base region and a network is being established to enable distribution throughout the region.
SJ Kore said, “In order to release the delicious tteokbokki that we ate in front of school when we were young, we visited tteokbokki restaurants across the country, and after 5 years of research, we launched the frozen milk kit tteokbokki. It is a product that evokes memories of childhood by differentiating it with the original taste of tteokbokki and a square tray reminiscent of a lunch box. It is positioned as a top-selling product,” he said of the achievements so far.
“Guktteok is a product that can be simultaneously launched at home and abroad by reflecting market trends and customer needs, and is planning and launching specifications,” he said. As a leading company, we aim to lead trends and meet customer expectations with innovative products.”
Meanwhile, the ‘2023 Seoul International Food Industry Exhibition’ hosted by KOTRA will strengthen exchanges and cooperation between domestic and foreign food industry-related companies, and provide a conference to discuss domestic and international food trends and insights, and various programs to expand business networks. done. A variety of companies and contents, including domestic and foreign food-related companies, as well as food equipment, food packaging, and safety equipment related to food safety, as well as hotels and restaurants, are introduced.
→ Go to the 2023 Seoul International Food Industry Fair news special page
→ Go to the 2023 Seoul International Food Industry Fair LIVE page