Jeollabuk-do, Jeonbuk Maritime and Fisheries Startup Investment Support Center, and Jeonbuk Bio Convergence Industry Promotion Agency (Director Lee Eun-mi, hereinafter referred to as Bio Promotion Agency) held the ’30 Seoul International Food Industry Exhibition (SEOUL FOOD)’ held at KINTEX in Ilsan from the 6th of last month to the 2nd of June 2023, hereinafter referred to as Seoul Food 2023)’ opened the door to domestic and international market development by operating the Jeonbuk Joint Pavilion.
In this year’s Seoul Food 2023, 44 excellent small businesses in agricultural and fishery products in the province, which are suffering from rising raw material prices, participated. Each company introduced a variety of products, such as convenience food Jeonju Mulgalbi, noodles, acorn jelly, Ssanghwatang, chicken feet, crab sauce, scorched rice, rice cakes, porridge, processed mushrooms, sesame oil, sauces, salted fish, sliced meat, dried seaweed, and seaweed. Above all, it has achieved more than 5 million won in on-site contracts, and additional delivery results are expected depending on the results of follow-up negotiations with buyers.
In particular, ‘Seoul Food 2023’ captured the attention of visitors by breaking away from the basic frame of the fair and participating in a different concept that stimulates the emotions of the visitors. In the ‘Jeonbuk Chamber of Commerce’ joint hall, which is new to the trend rather than the default booth, officials wear old school uniforms, and in the stall design ‘Ajae Pocha’ joint hall, officials wear chef’s attire. stimulated the emotions of consumers.
Excellent product of Jeonbuk △Dungjissanghwatang’s ‘Ssang Morning, Ssang Night’ △FL Company’s ‘Taste of the other world, not of this world’. △Eunsung Food’s ‘Mom must be comfortable, the house is comfortable!’ △ Manseon English association ‘Night Gejang’ etc. were introduced, and the innovative comments of the companies drew great response and received a lot of attention from visitors and buyers.
In particular, five companies, △Eunseong Food (noodles) △Youngin Bio (crab) △Jirisan Clear Water Chunhyanggol (jeok) △Duson Food (porridge) △Ongojip (salted seafood), made two domestic deliveries thanks to enthusiastic responses from the field. , 5 export contracts (USA, China, Germany, Hong Kong, etc.) In addition, all 2 participating companies conducted 6 buyer consultations, providing an opportunity to open a market for product sales.
A company representative who participated in the market opening event with the addition of special marketing for the Bio Promotion Institute said, “The only place that participated with a unique concept was Jeollabuk-do in the entire exhibition hall. Thanks to this, visitors visited more often. Through this event, I was able to improve my business mindset, and I was able to set the marketing direction for our products, which had been blocked.”
Lee Eun-mi, director of the Institute for Biotechnology Promotion, said, “We achieved good results at the largest international food expo in Korea. Using this event as a stepping stone, we will do our best to widely publicize the excellence of agricultural and fishery food companies in the province and to create a foundation for growth through support for various domestic and international sales channels.”
Meanwhile, ‘Seoul International Food Industry Expo 2023’ was hosted by KOTRA, and various programs to expand business networks, conferences to discuss food trends and insights at home and abroad, along with strengthening exchanges and cooperation between domestic and foreign food companies were held. prepared Various companies and contents, including domestic and foreign food-related companies, as well as companies related to food equipment, food packaging, and safety equipment related to food safety, as well as hotels and restaurants, were introduced.
→ Go to the 2023 Seoul International Food Industry Fair news special page
