[Las Vegas (USA) = AVING News] NFT specialist company Lutra (CEO Seon Jong-yeop) held ‘CES 1’ held in Las Vegas, USA for a total of 5 days from January 8th (Thursday) to 4th (Sunday, local time). participated in.
Root, located in Pangyo Techno Valley, is a startup founded by engineering students from Pohang University of Science and Technology. ‘Clam’, developed by Lutra, is a service that stores and trades unique and meaningful experiences encountered in daily life in NFTs. Simply take a photo and submit it to various contests held within the app, and an NTF containing that photo can be issued for free.
NFT is produced in the form of a sophisticated design card, and the card records contest information and space-time information used to prove participation. The card is automatically uploaded to Opensea, the world’s largest NFT exchange, allowing users to freely buy and sell it.
Lutra’s ‘Clam’ offers ▲NFT photo cards ▲NFT receipts for receiving photo cards as products. In particular, NFT receipts are physical goods that resolve the disappointment of clam photo cards that are stored digitally, and are available in various ways through collaboration with brands. The characteristic is that design can be applied.
In addition, it was the first NFT to receive an innovation award in the software & mobile app category at CES 2023.
Jong-yeop Seon, CEO of Lutra, said, “Instant photos are popular all over the world, so at this exhibition, our company’s ‘Clam’ received a lot of attention from visitors from all over the world. “We developed ‘Clam’ to revive the value of a single photo and to enable it to be kept as a special souvenir.”
He continued, “Our company set up an experience booth at this exhibition. It was designed with a neon sign that glows pink and a red button that stimulates curiosity, and allows you to receive your own NFT receipt by pressing the button. “You can keep your own photo card on your smartphone by scanning the QR code on the receipt,” he said. “Seeing visitors select photos they have taken several times until they find one they like and then receive a receipt, encourages participation in this exhibition.” “I was happy that I achieved my goal,” he added.
Lutra’s Clam uses NFTs to provide different benefits to individual users and corporate users. For individual users, photo cards and NFT receipts are provided to provide instant digital photos, and corporate users can use them like membership cards without having to create a separate brand card. If you recently sent event news to your personal contacts, it will likely be classified as spam or blocked. Using Clam, you can promote or announce new news with NFT information without collecting customer personal information.
CEO Seon said, “After CES 2023, we are receiving inquiries from various industries. “Small business owners who are concerned about the high cost of branding, museum operators with a majority of one-time visitors, orchestra or theater officials, and shopping mall owners were very interested in Clam for promotional purposes,” he said.
Additionally, “When riding an elevator, you do not need to understand the principles to enjoy convenience. “Our company will also take the lead in providing a more enjoyable digital culture than the explanation of NFT,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
→ Go to ‘CES 2023’ news special page
→ Apply for ‘CES2023 Global Review & Conference in Seoul’ once
→ Apply for the second ‘CES2023 Global Review & Conference in Seoul’
