[Las Vegas (USA) = AVING News] Interest in the electric vehicle ‘Afeela’ introduced by Sony at CES 2023 is increasing. In particular, it is attracting more attention because it is the world’s first car jointly introduced by a game company and a car brand.
On the 4th (local time), the prototype model of the electric vehicle ‘Afeela’ was unveiled at a press conference at the Las Vegas Convention Center (LVCC) in the United States.
Above all, the world’s attention was focused on how Sony’s masterpiece, PlayStation, was integrated into electric vehicles. In relation to this, Sony CEO Kenichiro Yoshida said, “We will apply technology related to PlayStation 5’s ‘haptic feedback’ for game enthusiasts sitting in car seats.”
To enable users to enjoy not only games but also movies, Sony Honda Mobility announced plans to enter into a strategic partnership with Qualcomm and apply the latest ‘Snapdragon Digital Chassis’ to Apila.
AFEELA, a joint venture between gaming company Sony and automobile brand Honda, has a ‘Media Bar’ type display applied to the front bumper, allowing drivers to add pictures, colors, etc. of their choice.
In addition, Apila, which was created through an unconventional combination, is also equipped with cutting-edge equipment as standard. A total of 45 sensors, including cameras and radar, are built into the exterior of the vehicle, greatly enhancing object detection and autonomous driving capabilities. Sony’s camera technology played a role in this.
Yasuhide Mizuno, CEO of Sony Honda Mobility, said, “Sony Honda Mobility’s first electric vehicle, the Apila, is scheduled to receive orders starting in the first half of 2025 and be released in the North American market starting in the spring of 2026.”
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
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