[Las Vegas (USA) = AVING News] Chrysler (CHRYSLER), a brand under the global automobile company Stellantis Group, held the ‘Chrysler’ event held in Las Vegas, USA for a total of 1 days from January 5th (Thursday) to 8th (Sunday, local time). It participated in ‘CES 4’ and showcased cutting-edge driving technology.
At CES 2023, Chrysler unveiled a concept named ‘Synthesis Cockpit’, suggesting the design and functions of the future brand electric vehicle (EV).
The Synthesis cockpit features an infotainment system spread widely across the dashboard. It is equipped with a large screen over 37 inches wide, and Chrysler emphasized that it is an integration of cutting-edge technologies such as △STLA Smart Cockpit △STLA Brain △STLA Autodry from its parent company Stellantis Group, which is based on advanced artificial intelligence (AI) technology. did.
Accordingly, the Synthesis Cockpit controls the customer’s entire digital life by learning the driver’s preferences in real time through the system’s virtual personal assistant and suggesting driving routes, charging station locations, and schedule management to the driver. Additionally, the vehicle is expected to support level 3 autonomous driving.
In particular, the two-seater synthesis cockpit was introduced as a technology and solution representing Chrysler’s mid- to long-term plans along with the Chrysler Airflow concept unveiled at CES 2 last year. Chrysler plans to contribute to the ‘Dare Forward 2022’ roadmap announced by Stellantis last year by launching a battery electric vehicle in 2025 and building a battery-based fully electric model portfolio in 2028.
“Chrysler has been developing unique products and technologies for our customers for nearly 100 years, and we will continue that legacy of innovation by launching the STLA Smart Cockpit for the first time in the North American market,” said Christine Fuell, CEO of Chrysler. “The Synthesis Cockpit, introduced at CES 2023, represents Chrysler’s blueprint for design, technology, and customer experience with customer-oriented design and intuitive, seamlessly connected real-life technology,” he explained.
He continued, “Chrysler is focused on providing ‘Harmony in Motion’ to all aspects of the customer experience through products, technology, purchasing and ownership experiences. As a result, our products and services are in harmony with the global environment and the customer experience. “It will be achieved,” he added.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
→ Go to the CES 2023 news special page
