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    Segi P&C to present top-notch video equipment & product lineup, including 2023K camera and high-resolution cine lens, at KOBA 4

    Segi P&C booth view | Photo shoot - AVING NEWS
    Segi P&C booth view | Photo shoot – AVING NEWS

    Segi P&C (CEO Bong-Hoon Lee), a photography and video equipment company, participated in the 31st International Broadcasting, Media, Sound and Lighting Exhibition (KOBA 2023).

    KOBA 2023 is an international broadcasting, media, sound, and lighting exhibition held to improve domestic broadcasting culture and develop the media, sound, and lighting industries. It will be held in Halls A, C, and D of COEX in Samseong-dong until Friday, June 6th. Held at the conference center.

    At this exhibition, Segi P&C presents a diverse product lineup including cameras, lenses, microphones, and accessories for video producers, and meets visitors with its own content such as product experience events and booth visit events.

    4K super 35 camera ‘ALEXA35’ | Photo taken by Aving News.
    4K super 35 camera ‘ALEXA35’ | Photo taken by Aving News.

    The ARRI zone will exhibit the 4K super 35 camera ‘ALEXA35’, which has raised digital shooting technology to the highest level. ALEXA35 boasts the industry’s best picture quality by providing Native 4K and 120fps, and is equipped with 17 stops of dynamic range, the highest level among existing digital shooting cameras. In addition, REVEAL Color Science technology reproduces rich colors to maximize image quality.

    The stabilizer ‘TRINITY2’, designed and manufactured in Germany, boasts creative and stable camera movements, and its excellent compatibility allows cameras from multiple manufacturers to be mounted reliably and quickly.

    A new product, ‘Impression Filters’, which gives a vintage feel to Signature Prime and Zoom lenses, was also unveiled. It consists of four negative diopter filters and four positive diopter filters, allowing you to create a variety of looks with a single lens set by installing filters, expanding the range of image expression. Compatible with most ALEXA cameras.

    'Supreme Prime Radiance' Lens | Photo shoot - AVING NEWS
    ‘Supreme Prime Radiance’ Lens | Photo shoot – AVING NEWS

    At the ZEISS Cine booth, you can see the ‘Supreme Prime Radiance’ and ‘Supreme Prime’ lenses. It is designed to cover cinematic sensors from Super 35 and lower to full frame and higher (FF+) and provides ZEISS’s smooth clarity. Among them, Supreme Prime Radiance is used in various dramas and movies, including Netflix original content <Kingdom>, <Suriname>, and <Our School Now>, and is characterized by the application of T* blue coating.

    All major Ari and Zeiss Cine products can be experienced directly on site, and an event will also be held where brand souvenirs will be given away if you add a booth proof shot and the required hashtag and upload it to social media.

    Sigma ‘Classic Prime Line’ Lens | Photo shoot - AVING NEWS
    Sigma ‘Classic Prime Line’ Lens | Photo shoot – AVING NEWS

    ‘Sigma Cine’ introduced the ‘Classic Prime Line (FF Classic Prime Line)’. A total of 22 types of prime lenses ranging from 65mm to 2.5mm, including the 14mm T135 FF lens released in 11, will be introduced at this exhibition.

    The Classic Prime line is a product that supports 8K shooting and large format sensors and boasts the low contrast and high resolution that are the characteristics of Sigma Cine lenses. In addition, by organizing the optical system around uncoated lenses, you can create classic images with beautiful flare and ghost effects.

    JOBY Brand Zone | Photo shoot - AVING NEWS
    JOBY Brand Zone | Photo shoot – AVING NEWS

    A variety of microphones and accessories for video shoots and producers, such as content creators and YouTubers, were also displayed. Joby offers microphones that take various uses and user preferences into consideration, including ‘Wavo Mobile’ and ‘Wavo’, which are lightweight and easy to use by connecting to a smartphone, and ‘Wavo PRO’, ‘Wavo PLUS’, and ‘Wavo PLUS DS’, which are on-camera microphones. was revealed.

    Next, ‘Wavo POD+Wavo Boom Arm’, a combination of a condenser microphone and a boom arm that can create a next-level broadcasting environment, provides clean microphone sound, efficient use of space with a boom arm setting, and various conveniences.

    In the JOBY Brand Zone, MagSafe Ring Light for iPhone and Gorilla Pod Kit are provided free of charge to customers who pre-register at Segi Mall. Priority will be given to those who apply in advance, and on-site applications and rentals will be made for unregistered units. In addition, it was announced that various events will be held, including an experience event to appear on Segi P&C’s official YouTube channel, which is streamed in real time. ‘

    Photo shoot - AVING NEWS
    Photo shoot – AVING NEWS

    In addition, ‘Manfrotto’, which manufactures photography equipment such as video tripods, heads, and bags, ‘Litepanels’, a pioneer in LED panel lighting for the TV and film industry, and ‘Theta’, which provides 360-degree high-definition images, are on display. Eleven brands, including ‘RICOH’, can be seen at the Segi P&C booth. In addition, you can experience new products by brand, such as the Modular Dolly System ‘AGITO’ and the 11m high cinematic lighting stand ‘Avenger Buccaneer Stand’, at this KOBA exhibition.

    Segi P&C’s booth is located in D3 on the 350rd floor of the COEX exhibition hall, and event-related information can be found on Segi P&C’s official SNS.

    Meanwhile, the KOBA exhibition, co-hosted by Korea E&X and the Korea Broadcasting Engineers Association, was held for the first time in 1991 to improve domestic broadcasting culture and develop the media, sound, and lighting industries, and celebrated its 31st anniversary this year. KOBA 2023, held at COEX Halls A, C, and D, presented next-generation broadcasting services and the future of the media, sound, and lighting industries. In particular, during the exhibition period, it provides an opportunity to acquire professional information related to broadcasting and sound through the International Broadcasting Technology Conference hosted by the Korea Broadcasting Engineers Association and the sound-related professional technology seminar hosted by the Korea Sound Artists Association and the Acoustical Society of Korea.

    → Go to the KOBA 2023 news special page