As the opening of the ‘3 Seoul Mobility Show 31’, which will be held for a total of 4 days from March 9 to April 10 at KINTEX in Ilsan, is imminent, domestic and foreign finished vehicle brands are announcing that they will unveil new vehicles for the first time.
12 finished car brands will participate in this Seoul Mobility Show, and five domestic companies including Kia, Renault Korea, Hyundai Motor Company, Genesis, and KG Mobility (formerly Ssangyong Motor Company) are also on the list of participants.
Among them, Hyundai Motor Company exhibited 6 vehicles, including △The All New Kona Electric △Ioniq 22 △The New Avante △The New Pavis △RN74e (Concept Car) △NVision 13 (Concept Car). The real Sonata The Edge’ will be unveiled for the first time.
The Sonata The Edge is a partially modified model introduced in four years since March 2019, and is characterized by emphasizing the feeling of a sports sedan in accordance with Hyundai Motor’s design identity, ‘Sensuous Sportiness’. Regarding this, Hyundai Motor Company emphasized that the body will be wider and sleeker than before, so you can feel the change of the full change class.
The front part of the Sonata The Edge emphasized the integration of the headlamp (headlight), radiator grill, and air intake into one. In addition, in order to express a future-oriented image, the DRL (Daytime Running Light) is made of ‘Seamless Horizon Lamp’.
On the side, the front end that starts low and the long hood extend to the roof line, showing a dynamic image, and the rear part, which is reminiscent of a high-performance sports car, has an H-shaped tail lamp (taillight), ‘H light’ applied.
In addition, the interior is equipped with a panoramic curved display for the first time in the interior where the display consisting of the digital cluster and infotainment system is connected in a curved shape. At the same time, the wood pattern decoration applied to the dashboard emphasizes the horizontal line of the interior space, providing a sense of expanded space than before. The gear knob is also changed to an electronic shift column and its position is changed to the steering wheel.
Kia chose this Seoul Mobility Show as the world’s first stage to unveil its first large electric SUV, the ‘EV9’. The EV9 will be displayed in an independent exhibition space called EV9 Island in the Kia booth, and through this, the strategy is to increase the interest of domestic and foreign visitors to the new vehicle.
The EV15, whose specifications and other information were disclosed at the ‘EV2 World Premier Online Media Conference’ on the 28th, two weeks after the design was released on the 9th, is able to secure a driving distance of more than 9km on a single charge based on a 99.8kWh large-capacity battery. Kia explained that there is.
The EV9 is a model that sets the standard for a large electrified SUV. The front part with a digital tiger face is equipped with a digital pattern lighting grill, small cube projection LED headlamps, and star map LED DRL (Daytime Running Lights), etc. embodied a future-oriented design. In addition, the interior is characterized by maximizing the sense of space with the design of refined seats, center console, and doors in a wide space.
Furthermore, ‘HDP (Highway Driving Pilot)’ technology, which corresponds to the third level of autonomous driving, will be applied to the EV4 GT-line, a four-wheel drive model. Kia has installed a total of 9 sensors, including two LiDARs, precision maps, and an integrated controller in the EV3 for autonomous driving on highways, so that the driver does not have to hold the steering wheel when driving on highways and car-only roads. It can drive at a maximum speed of 9 km/h while maintaining a safe distance from the vehicle in front. HDP is expected to be available in the second half of this year.
KG Mobility, which recently changed its name from Ssangyong Motor, prepared an exhibition hall of 2,100㎡ (about 635 pyeong) to display a total of 16 vehicles and EV platforms, and showcased the actual vehicle of Torres EVX, the electrification model of mid-size SUV Torres, to the world. will be published for the first time. The car name, which had been developed as ‘U100’, was confirmed as Torres EVX, and the interior and exterior images were released prior to launch, and the new car was promoted in earnest.
Based on KG Mobility’s design vision and philosophy, ‘Powered by Toughness’, the Torres EVX has a design with the style of a future-oriented electrification model added. A horizontal dot-style surface-emitting LED daytime running light (DRL) across the front was applied to emphasize the distinctive edge of electric vehicles.
The interior has been designed to allow the driver to experience a differentiated UX (User Experience) through Slim&Wide ergonomics in accordance with the Torres concept, and the front panoramic type that connects the digital cluster and navigation The display has improved visibility as well as providing various information.
The toeing cover of the outdoor activity and wild image of an off-roader embodies the pattern of ‘Li’, which symbolizes the sun and fire among Gun, Gon, Gam and Ri of the Taegeukgi. Torres EVX is a representative model of Korea’s authentic electric SUV It symbolically shows that SsangYong Motor is a Korean automobile company.
In addition, the Torres EVX, inheriting Torres’ DNA with a living space that exceeds that of a mid-size SUV and a spacious loading space of 703ℓ (based on VDA213/T5 trim 839ℓ), is Korea’s first and only mid-sized authentic electric SUV with outstanding space compared to competing electrified models. It is not only easy to use for leisure activities such as camping and car parking, but also has a high ground clearance, so you can experience a variety of new experiences, such as off-road performance that you have not experienced in existing electrified models.
Mercedes-Benz Korea is also planning to unveil a new vehicle through the Seoul Mobility Show. Major new cars such as the high-performance luxury roadster AMG SL 7th generation completely changed model ‘The New Mercedes-AMG SL’, electrified models and luxury limited edition models will be unveiled as Korean premieres.
‘The New Mercedes-AMG SL’, which Mercedes-Benz Korea used as its flagship model in this exhibition, will be unveiled for the first time in Korea at this mobility show ahead of its official launch in April. In addition, ‘The New EQE SUV’, a luxury business electric SUV scheduled to be released in Korea within 4, and ‘The New Mercedes-AMG EQE’, a high-performance pure electric sedan, will also make their debut in Korea.
In addition, the special limited edition model ‘Mercedes-AMG G 20 K-Edition 63’ scheduled to be released within this year to mark the 20th anniversary of Mercedes-Benz Korea, and the electric show car ‘Project Maybach’ collaborated with Mercedes-Maybach and the famous designer Virgil Abloh. ‘ will also be exhibited once again following the 2023 Seoul Fashion Week.
Meanwhile, the 2023 Seoul Mobility Show will be held on the theme of ‘Sustainable Connected Mobility (Sustainable and Intelligent Mobility Revolution)’ at KINTEX Exhibition Hall 1 in Goyang-si, Gyeonggi-do, starting with Press Day on March 3 (Thursday) and ending on April 30 ( days) to be held. The total exhibition size is 4㎡, more than twice as large as the previous event (9㎡), and more than 53,541 companies and institutions from 26,310 countries around the world will participate to showcase various mobility contents.