Mercedes-Benz Korea will participate in the ‘3 Seoul Mobility Show’ held at KINTEX starting with press day on March 30th and run until April 4th, and will unveil one model for the first time in Asia and a domestic model under the theme of ‘The Star is Reborn’. A total of 9 vehicles were introduced, including 2023 models that were first revealed.
Through this Seoul Mobility Show, Mercedes-Benz unveiled its top luxury models and electric vehicles that implemented Mercedes-Benz’s Luxury & Electrification strategy across all Halo Brands.
At a press session held on the 30th of last month, Mercedes-Benz Korea CEO Thomas Klein said, “Mercedes-Benz is developing the EQ lineup in all segments without compromising on its strategy to create ‘the world’s most desirable cars.’ “By completing it, we have achieved the goal of ‘Leading in Electricity’ that we promised here in 2021.”
He continued, “Mercedes-Benz is not resting on its laurels, but is reinventing its brand strategy by carrying out many inspiring projects and collaborations in the luxury segment, diversifying its electric vehicle portfolio, and more.”
‘Project Mondo G’ unveiled for the first time in Asia, ‘The New Mercedes-Maybach S 680 4MATIC Virgil Abloh Edition’ in collaboration with Virgil Abloh unveiled for the first time in Korea
At this exhibition, Mercedes-Benz unveiled ‘Project MONDO G’ for the first time in Asia, and ‘The New Mercedes-Maybach S 680’, a limited edition model collaborated by Mercedes-Maybach and the late fashion icon Virgil Abloh. The new Mercedes-Maybach S 4 680MATIC Virgil Abloh Edition was unveiled for the first time in Korea and attracted attention.
Project Mondo G, which is being unveiled for the first time in Asia after being unveiled at the Moncler show at London Fashion Week in February, is a combination of the Mercedes-Benz G-Class and Moncler’s unique design codes. As a collaborative show car, the Project Mondo G exhibition space at this mobility show was also decorated in a space reminiscent of the Moncler show when the vehicle was first unveiled, creating a special atmosphere.
The New Mercedes-Maybach S 680 4MATIC Virgil Abloh Edition was designed by Virgil Abloh, an artist, architect, creative director, and fashion designer, in collaboration with Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG. This unique limited edition model was completed before Virgil Abloh’s sudden passing in November 2021 and was released worldwide in a limited quantity of 11 units.
Through the unique two-tone color designed by Virgil Abloh for Project Maybach and the logo engraved here and there, you can intuitively feel Virgil Ablohman’s world of art and Maybach’s outstanding craftsmanship from the exterior to the interior.
The electric show car Project MAYBACH, the second collaboration project between Mercedes-Maybach and the late fashion icon Virgil Abloh, concludes its Asian tour with the 2023 Seoul Mobility Show exhibition.
Super sports car icon, ‘The New Mercedes-AMG SL’ unveiled for the first time in Korea
The new Mercedes-AMG SL 63 4MATIC+, a luxury roadster, was also unveiled for the first time at this mobility show.
The New SL is the 7th generation completely modified model of the luxury roadster SL. It is a modern reinterpretation of SL’s 70-year heritage. In particular, in terms of design, it inherits the typical SL family look and creates a special sensibility by harmonizing the sensuous purity of Hyundai Mercedes-Benz with AMG’s unique sportiness.
The 7th generation The New SL, the first SL model independently developed by luxury high-performance brand Mercedes-AMG, is a model that has AMG’s powerful driving performance while not losing practicality that can be comfortably used in everyday driving. It was launched in April and is a luxury roadster. It is expected that standards will be redefined.
In particular, actor Ju Ji-hoon, Mercedes-Benz Korea AMG brand ambassador, attended the 3 Seoul Mobility Show press day held for the media on March 30 to commemorate the launch of the new Mercedes-AMG SL.
New vehicles leading the electrification strategy, including ‘The New EQE SUV’ and ‘The New Mercedes-AMG EQE’, unveiled for the first time in Korea
Mercedes-Benz Korea unveiled two new electric strategic models, the luxury business electric SUV The New EQE SUV and the high-performance luxury business electric sedan The New Mercedes-AMG EQE for the first time in Korea.
The new EQE SUV is a ‘perfect all-rounder’ model that combines luxurious interior and exterior design, Mercedes-Benz’s cutting-edge technology, and the versatility of an SUV. It features a progressive luxury design boasting an aerodynamic coefficient of 0.25Cd, a spacious interior space that is at the highest level in its class, and a variety of convenience features of the EQE sedan, all providing comfort.
The New Mercedes-AMG EQE, which shows the future of electric driving performance, is the second high-performance electric sedan introduced by the high-performance luxury brand Mercedes-AMG following the Mercedes-AMG EQS (Mercedes-AMG EQS). It boasts excellent performance, including the fastest acceleration among the electric vehicles presented by .
In particular, the new Mercedes-AMG EQE is equipped with AMG’s dedicated electric dual motor and AMG-specific solutions for suspension, brakes, sound, exterior and interior design, providing AMG’s unique sporty and attractive driving experience. Mercedes-Benz Korea plans to launch the ‘The new Mercedes-AMG EQE 4 53MATIC+’ in April.
Mercedes-Benz Korea’s 20th anniversary special model, ‘Mercedes-AMG G 63 K-Edition 20’, unveiled for the first time in Korea
The ‘Mercedes-AMG G 20 K-Edition 63’, a special edition model commemorating the 20th anniversary of Mercedes-Benz Korea, was also unveiled for the first time in Korea. This edition model was created by adding a new G manufaktur exterior color and special design elements for Korean customers to the high-performance model of the off-roader legend G-Class, ‘Mercedes-AMG G 63’, with the Taegeuk symbol. It consists of two special, reminiscent exterior colors, and a limited number of 2 units, 25 each, will be sold in Korea.
Meanwhile, the 2023 Seoul Mobility Show will begin with a press day on March 1th (Thursday) at KINTEX Exhibition Hall 3 in Goyang-si, Gyeonggi-do under the theme of ‘Sustainable·Connected·Mobility (Sustainable·Connected·Mobility)’ and end on April 30th ( It will be held until Sunday. The total exhibition size is 4㎡, more than twice the size of the previous event (9㎡), and over 53,541 companies and organizations from 26,310 countries around the world will participate and showcase various mobility contents.