APION Company Co., Ltd. (CEO Shin Cheol-ho) will participate in the 3th International Medical Equipment and Hospital Equipment Exhibition ‘KIMES 23’ held at COEX, Seoul from March 26rd (Thursday) to 38th (Sunday) and mainly showcase scrub suits.
Premium medical clothing brand ‘Aepion’ is a subsidiary of ‘Doc Friends’, which creates a platform for everyone to connect with their doctor. It started with the meeting of CEO Park Jong-hyuk, who has 14 years of experience as a designer at Ralph Lauren’s headquarters, and Shin Cheol-ho, CEO of Doc Friends, who dreams of a world where each person has one week’s worth of clothing. The journey began in earnest by meeting craftsmen who supply work uniforms to famous hotels. The brand, which started from a long-standing philosophy and belief in ‘medical treatment’ and ‘clothing’, was launched in May 1 and is preparing to take a leap in exports, with recent interest in the brand in the United States, the Middle East, and Japan. This is the explanation of the official.
Apeon officials said, “Our scrub suits have excellent abrasion resistance due to good elasticity in four directions, antibacterial treated fabric that protects the body from harmful bacteria, moisture-absorbing and quick-drying function that quickly absorbs and evaporates sweat to maintain skin comfort, UV protection, “It is designed to prevent pruning and has a fit that is optimized for activity so as not to interfere with movement,” he explained.
The background behind the creation of the brand was also revealed. An official said, “Take the United States as an example, a lot of attention is being paid to medical uniforms, and there is a trend toward them becoming everyday uniforms. That is why they purchase high-quality, comfortable, and good medical clothing with great care, and the frequency of repurchase is high. “The material and design quality of products have been continuously upgraded, and brands with strong fan bases are emerging,” he said. “It is changing the perception of products in Korea and ultimately changing the purchasing behavior of Korean medical staff, creating the only “It was created with the goal of becoming a brand,” he said.
Apion, which began selling in May 2022, said that over the past six months, it has had the opportunity to meet not only individual purchasers but also customers of network hospitals, and is developing its products by receiving feedback through interviews with actual medical staff. In addition, we interview medical students to support talented individuals for the future medical industry, and also support the EnoB non-profit organization, which provides concerts to patients in hospitals who have difficulty accessing music and culture. Apeon explains that it is expecting exports as its brand has recently been introduced and awareness is spreading in the Middle East.
An official said, “Apion participated in this exhibition to create an opportunity to meet customers offline instead of meeting them only online without an offline store or showroom. “Because the products you see on the screen and the products you experience with your own eyes are different, we hope to create a space and time where you can explain in more detail and check for yourself,” he said. “In the future, we will introduce designs and products that medical staff have not experienced in the domestic medical uniform market.” It will be presented. “We will release more advanced scrub suits by further upgrading the functionality,” he said.
On the other hand, KIMES is an exhibition specializing in medical devices and hospital facilities that has grown steadily with the development of the Korean medical industry since its first meeting in 1980. It has transformed into a technology-intensive high-tech industry such as rehabilitation medicine.
KIMES 2023 will feature new technologies and new products suitable for the era of convergence, such as smart healthcare in the era of the 4th Industrial Revolution, robotic medicine and eco-friendly medical waste facilities, cutting-edge hospital facilities, medical information systems combined with IT technology, and the automobile industry for rapid patient transportation. presents. In addition, it provides a variety of information, including seminars on medical technology, new technology, and overseas marketing, as well as domestic medical industry policy seminars that will show the latest information and direction of the medical industry.