[Las Vegas (USA) = AVING News] Bodyfriend (General Vice Chairman Seong-gyu Ji) will participate in CES 2023 held in Las Vegas, USA for a total of 4 days from January 5th (Thursday) to 8th (Sunday, local time). Presented a vision for the future of home healthcare.
In particular, Bodyfriend attracted attention by unveiling its medical device ‘Phantom Medical Care’ at the CES Unveiled event held on the 3rd. ‘Phantom Medical Care’, which has been distributed to approximately 60,000 households in the two years since its launch in the Korean market, entered the US market with FDA registration last year.
An official from Body Friend said, “Given that the neck is a relatively large area of medical expenses in the United States, the on-site unveiling of Phantom Medical Care, which is equipped with a cervical disc (cervical herniated disc) traction treatment function, at CES2023 had a special meaning.” At a time when the paradigm is changing to home healthcare that focuses on prevention before the onset rather than treatment after the onset, the possibility of dominating the U.S. market is raised with ‘Phantom Medical Care’, which can easily relieve muscle pain with traction therapy and PEMF (pulsed electromagnetic field) at home. “I was able to confirm it,” he said of his participation in CES.
At this exhibition, in addition to Phantom Medical Care, Bodyfriend unveiled a number of new products using ‘Rovo Walking Technology’, a new concept massage technology that moves both leg massage parts independently to provide stretching and relaxation to core muscles that were previously out of reach. It focused attention.
The Bodyfriend booth, which is approximately 120 pyeong in size in the ‘Central Hall’, a key exhibition space in the Las Vegas Convention Center (LVCC), includes ▲Quantum Robo ▲Quantum Robo Light Care ▲Quantum Robo O2 ▲Quantum Robo B&O ▲Eden ▲Da Vinci ▲The Rex. A total of 10 new products with various technologies were displayed, including healthcare massage chairs, ▲Phantom Medical Care, ▲medical devices such as Medical Robo, and ▲high-end audio products such as W 4Way hi-fi speakers.
‘Quantum Robo Light Care’ was introduced as a product that added a light therapy function that increases vital energy and improves concentration to the massage chair ‘Quantum’, which has already received the CES Innovation Award twice. In addition, ‘Eden’, which Bodyfriend is showing for the first time to the audience, was selected as a feature in that it can be freely changed to a user-customized angle as close as 180 degrees.
Meanwhile, ‘CES’, the world’s largest technology fair, is an exhibition where you can see the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Joon Suh Lee, Yeawon Choi, Jinnsun Park, Seung Hyun Nam, Min Seok Cha
→ Go to the CES 2023 news special page
