Continental announced a strategic partnership with AI semiconductor company Ambarella to jointly develop scalable hardware and software solutions based on artificial intelligence (AI) for driver assistance and autonomous driving at CES 5, which opened on the 2023th (local time). announced. In addition, a curved ultra-wide display combining a transparent control panel and an innovative driver identification display are also introduced.
At CES 2023, Continental will unveil the ‘CV3’ SoC integrated into ADAS for the first time in collaboration with Ambarella. This strategic collaboration began last November with Continental’s announcement that it would integrate semiconductor company Ambarella’s power-efficient System-on-Chip (SoC) family into Advanced Driver Assistance Systems (ADAS).
Compared to other domain controller SoCs, Ambarella’s ‘CV3-AD’ chip family processes sensor data more quickly and comprehensively with up to 5 times higher power efficiency, providing better environmental awareness and safer mobility. Ambarella combines Continental’s software and hardware expertise and broad portfolio of automotive system solutions with Ambarella’s computer vision know-how, powerful SoCs and software modules.
In addition to developing camera-based recognition solutions for ADAS, Continental and Ambarella are focusing on full-stack systems that can scale from autonomous driving level 2+ to highly automated vehicles. This full-stack solution takes a multi-sensor approach, including Continental’s high-resolution cameras, radar, lidar, associated controls and required software. Vehicle manufacturers can flexibly integrate joint system solutions into the latest generation of vehicles.
This solution also improves energy efficiency in electric vehicles by reducing power consumption and the energy required for cooling, resulting in a reduction in battery weight (approximately 6 pounds). As a result, the effect of increasing the driving distance by an average of 5 to 10 km with the same battery capacity can be expected. Continental and Ambarella aim to complete preparations for global mass production of this joint solution within 2026 to provide services suitable for the expanding autonomous driving market.
“We can now offer scalable, full-stack vehicle system solutions with the highest performance, from advanced driver assistance systems to high-level automation,” said Frank Petznick, Head of Autonomous Mobility at Continental. “Through this, we have been able to strengthen our leadership in the autonomous driving field,” he said. “Through our strategic partnership with Ambarella, we are further expanding our portfolio and taking one step closer to Vision Zero toward accident-free driving and autonomous driving.” “He said.
“The automotive industry can benefit from Continental’s global scale and proven track record in commercializing technologies for the autonomous driving market, combined with Ambarella’s algorithm-first SoC architecture and software IP,” said Fermi Wang, CEO of Ambarella. “Together with our partner Continental, we are providing vehicle manufacturers with attractive new options to make their vehicles safer, while also laying the foundation for autonomous driving.”
Curved display combined with transparent control panel and innovative driver identification display
At CES 2023, Continental will present a curved ultra-wide display that arches from one A-pillar to the opposite pillar. The 47.5-inch TFT display is illuminated by more than 7,680 LEDs with an active area of 660 x 3,000 pixels. The matrix backlight provides excellent high-contrast picture quality and provides the option to darken individual areas of the screen that are not needed. This self-dimming technology saves energy and improves readability.
Curved pillar-to-pillar displays offer a high level of design freedom for vehicle manufacturers to create futuristic, advanced cockpits and display content on a seamless screen surface. The operating concept is based on the In2visible display control panel, which enables fully visible, convenient and safe control when needed. Mass production of the curved ultra-wide display is planned for 2025.
Interaction with the In2visible display control panel and pillar-to-pillar displays is supported by an integrated control display that magically appears only when needed. This unique display solution prevents unnecessary information from distracting the driver and allows the panel to conveniently control areas beyond the user’s arm’s reach. The panel’s haptic feedback allows you to operate the pillar-to-pillar display without taking your eyes off the road.
The invisible display, covered with a translucent surface, is perfectly integrated into the interior design surfaces, not only visually but also tactilely. The display is invisible when not needed, and instead of a black void, wood, carbon or other luxurious exterior decoration surfaces are combined to form a single unit. In addition, the special matrix backlight allows content to be displayed at the required brightness with the highest possible contrast even in lighting situations where the background is not visible.
Continental is introducing another innovation with its driver identification display at CES 2023. This driver identification display solution adds new capabilities to driver monitoring by enabling secure driver authentication with contactless facial authentication. This is ensured by sensors and associated software from trinamiX, which are perfectly integrated into the display and provide the highest level of protection against malicious attempts by third parties. Trinamix facial authentication enables the use of applications such as in-vehicle payments without the need for additional devices through fast and reliable driver authentication. This driver identification display won an award in the ‘Vehicle Technology and Vehicle Advancement’ category at the CES Innovation Awards hosted by CES.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.